Skill set
Holly in a few words
Holly is a highly personable individual who has worked with executive teams to deliver multi-national projects. She is an experienced utility player with expertise as a brand partnerships manager, content marketer and digital editor. As a seasoned executive in various operational, creative and management roles with a track record of success, Holly has honed her abilities to think strategically, act tactically and execute consistently. Her experience across creative and business divisions has allowed her to develop a generalist approach, which she considers to be a key asset for the fast and collaborative nature of contracting and freelance roles. Holly is looking to apply her 8+ years expereince in an exciting and challenging new role within the content, partnerships and editorial spheres.
Experience
- FoiyeMagazine and Brand PartnershipsTECHNovember 2021 - Today (3 years and 5 months)London, UKFoiye is a Startup social media and entertainment platform dedicated to real estate and home design. The platform is a first-of-it’s-kind, combining real estate home search with curated video streaming, editorial home and garden content and community. In this position my role was to:- Head up magazine product strategy in the development roadmap.- Oversee a content aggregation strategy and editorial themes to be integrated on the platform.- Implement the company-wide partnership flow structure and processes around the execution of all brand and talent deliverables.- Oversee the execution of brand partnerships and individual talent deals, including that of Egypt Sherrod, Carter Oosterhouse and Nina Takesh.
- FAZE CLANDirector, Account ManagementVIDEO GAMES & ANIMATIONOctober 2018 - December 2021 (3 years and 2 months)New York, NY, USAFaZe Clan is a lifestyle and media platform, rooted in gaming and youth culture. FaZe Clan has amassed in excess of 240 million followers across social platforms and went public in October 2021. In this position I worked to:- Oversee the development and execution of multiple large scale brand deals and partnerships with McDonald’s, Nissan, Verizon, LG Electronics and Wix.- Worked with sales, production, marketing, merchandise, tech and social teams to develop campaigns that addressed client needs and objectives in a creative and timely fashion.- Manage client budgets, negotiated talent and production rates and project managed each account to ensure margins were maintained or exceeded.- Executed three $1M deals with NissanUSA, including the production of two original YouTube shows called Meet FaZe and Friends of FaZe, garnering 18+ million impressions.
- SteelSeriesProduction ManagementTECHAugust 2018 - October 2022 (4 years and 2 months)London, United KingdomSteelSeries is a Danish manufacturer of gaming peripherals, focusing on cutting-edge, media rich content with brand partners like BMW, FaZe Clan and Hewlett-Packard. In this position I worked to:- Oversee production projects for specific product launches.- Manage creative, production and talent teams to ideate, storyboard, film, edit and release content pieces across all SteelSeries and partner platforms.- Oversee and implement strict budgets for each project.
Recommendations
Education
- Bachelor of ArtsSyracuse University2015Bachelor of Arts (B.A.), Magazine Journalism and English & Textual Studies