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Heloise Beauchesne

Product marketing manager
  • Suggested rate
    €300 / day
  • Experience3-7 years
  • Response time1 hour
The project will begin once you accept Heloise's quote.
Location and workplace preferences
Location
Paris, France
Can work onsite in your office in
  • and around Paris (up to 50km)
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Skill set
Check out Heloise's expertise
Heloise in a few words
Sales puis Consultante puis PMM depuis 2019, j'ai toujours été au contact des clients et des utilisateurs. Passionnée par la tech et les solutions SaaS, j'ai fait mes armes dans la FinTech (PayFit, Pennylane & Qonto). Tout nouveau marché à découvrir et conquérir ne me fait pas peur, bien au contraire !

Mon objectif aujourd'hui ? Vous aider à vous assurer de votre Market Fit qu'il soit en bêta ou mâture. Comment ?

- En développant vos knowledges sur votre marché en réalisant des veilles, des benchmarks, des interviews, des béta produits et des analyses data.
- En déclinant ces learnings en propositions de valeur et en les challengeant grâce aux retours terrains.
- En définissant ou challengeant vos stratégies Go-To-Market
- En mesurant l’impact du lancement et en activant des stratégies d'onboarding users, d'adoption pour maximiser la rétention de votre parc clients.

J'ai hâte de découvrir et partager vos ambitions à venir.

Alors à bientôt !
Experience
  • Qonto
    Product Marketing Manager
    BANKING & INSURANCE
    April 2022 - Today (2 years and 12 months)
    Paris, France
    Qonto is the leading European business finance solution. It simplifies everything from everyday banking and financing to bookkeeping and spend management. With its fast and innovative product, highly responsive customer service and transparent prices, Qonto energizes SMEs and freelancers so that they can achieve more. Founded in 2017, Qonto has raised €622M in 2022.

    My achievements:
    🏆 New onboarding funnel strategy definied (product, human support & CRM)
    🏆 New pricing
    🏆 Expense report discovery, beta launch & success analysis
    🏆 Receipt reminders launch (GTM) & success analysis
    🏆 New Manager role launch (GTM) & success analysis
    🏆 Improvement registration flow & success analysis
    Go-to-market Strategy Lancement de produit Pricing Strategy Pricing Veille concurrentielle Analyse concurrentielle analyse de la concurrence
  • Pennylane
    Product Marketing Manager
    TECH
    December 2021 - March 2022 (3 months)
    Paris, France
    Pennylane is building the financial OS (Operating System) for European SMEs. A single source of truth for financial data, used on one side by entrepreneurs to run their business (invoicing and getting paid, paying suppliers and expense management, piloting cash and profitability) and on the other side by their accountant for bookkeeping and fiscal declarations.

    My missions:
    - Launch and structure the Product Marketing function
    - User insights: understand clearly who our users are and how they are using our product, developing sharp customer insights
    - Product Roadmap Prioritization: suggest key strategic roadmap decisions to pursue continued growth & user satisfaction (problem-solving & feature specs owned by Product teams)
    - Product Presentation: handle product positioning, product messaging, the final word on names, taglines, value propositions & marketing content
    - Product Usage Engagement: drive feature adoption & usage
    - Product ROI Engagement: increase the value & perception of value for all customers
    - New Features Communication: ensure perfect roll-out & messaging for new features - - Product vs Competition: strategically adapt our product presentation & roadmap prioritization thanks to competition insights & monitoring
  • PayFit France
    Junior Product Marketing Manager
    HUMAN RESOURCES
    November 2020 - November 2021 (1 year)
    Paris, France
    My achievements:
    -Participate to upsell and adoption strategies on key features
    - Run upsell and adoption campaigns
    - Create a premium customer service offer (discovery, go-to-market strategy...)
    - Run a discovery on what should be the new customer service in 2022
    - new pricing
    - Elevo and Javelo partnerships Internal product communication (newsletters, product demos, keynotes...)
    - Creation of the PayFit Community
    - Revamp the referral program
    - Create a new offer for accountants
    - Participate in the discovery on revamping the new payslip
    Pricing Strategy Pricing Partenariats Gestion de partenariats Upsell Go-to-market Strategy Lancement de produit
    • Check out Heloise's experience
Recommendations
Education
  • Master's degree, Digital transformation, Marketing and Strategy
    emlyon business school
    2020
    Master's degree, Digital transformation, Marketing and Strategy
  • Bachelor of Business & Bachelor of Arts
    emlyon business school
    2019
    Bachelor of Business Administration (BBA)
  • Bachelor's degree, Business Administration and Management, General
    University of Cologne Executive School
    2017
    Bachelor's degree, Business Administration and Management, General