Helen Rognaldsen

I'm a director-level communications and marketing consultant with 25+ years’ experience of delivering external and internal communications, digital marketing, PR and external affairs to support strategic organisational objectives.

Since October I have started a consultancy career, working with organisations in the voluntary or public sector who want to establish a new communications and marketing function – or review their existing communications and marketing strategy and plan to ensure they are delivering the desired outcomes.

Previously, for 10 years, I have led communications teams at the Institution of Engineering and Technology (IET) – and at BFBS, the military broadcaster and charity, where I was also part of the senior leadership team.

Potentially relevant experience includes leading a complex global rebrand for BFBS, establishing a communications and marketing strategy and department, and growing the organisation's profile and reputation among key influencers. I also led organisational change towards an insight-led approach to understanding audiences and measuring the impact of communications and marketing on business performance.

At the IET, I led a team to influence government, educators, the media, voluntary sector and employers to support the organisation’s commitment to promoting the skills agenda and engineering careers. This included developing award-winning campaigns and compelling thought leadership positions on key topics.

If you are looking for help in achieving your objectives by telling your organisation's story in the most effective way to the right audiences, please do get in touch.