Browse profiles Post a project
Malt welcom

Welcome to Helena's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Helena to discuss your project or search for other freelancer profiles on Malt.

Helena Richardson

Social Media/Influencer Manager & Content Creator

Works remotely from London

  • 51.509648
  • -0.099076
  • Suggested rate €500 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Helena's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Helena's quote.

Location and workplace preferences

London, England, United Kingdom
Remote only
Primarily works remotely


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (10)

Helena in a few words

A little background on me, I am an experienced Social Media Specialist with experience in Content Management, Copywriting, Influencer Marketing, Paid and over 6-years experience and a demonstrated history of working in both B2C and B2B roles, across agency and in-house positions. I have worked in various industries including: Fashion, Travel, Food & Drink, Publishing, Music and Property. I help the brands I work with to understand the importance of having a strong social media presence and assist in taking care of all aspects tailored to suit each business needs enabling my clients to effectively navigate digital media and increase their reach. Most recently I have worked with ASOS, Aperol Spritz UK, BMW/Mini UK, Constance Hotels & Resorts and Otrium.

In addition to this, I take great pride in 2 of my own social media channels where I plan and create all the content myself, all centred around content created from my love for travelling and food. Both of my channels have generated high engagement and rapid growth to an audience of over 45k+ combined on Instagram, as well as creating viral Tik Tok content with over 3mil+ views.



Content Creator

May 2020 - Today (2 years and 10 months)

Creating food and lifestyle content for my own Tiktok platform @thefoodwh0res 16.2k followers 2mil+ total video views 245k+ likes


Content Creator

London, UK

March 2016 - Today (7 years)

Creator of foodie channels TheFoodWhores

Maade Co (Indian

Freelance Freelance Social Media / Influencer Manager

Mercato Metropolitano, 42 Newington Causeway, London SE1 6DR, UK

September 2019 - Today (3 years and 6 months)

Clients include: Eatwith Tielle Love Luxury Media Monks (BMW, MINI) Unilever (Magnum, Lipton, Tails cocktails) Mailchimp x Quickbooks ASOS Otrium Kindred Agency (miscusi Covent Garden launch, Frontline, MLS Safer Internet Day) Social Republic (Constance Hotels & Resorts) Bodied by XO Launch (Reviti, BP, Thinking Of You app) Maade Co (Indian Accent, Badiani, Flour & Grape, 'O ver) Jerk & Beyond Festival Absurd Bird sister brands (World of Wings & The Wing World) Taster Kitchens (plus concept accounts Outfry, A Burgers Kitchen, Stacksando & Mission Saigon) Working on:
-Content curation (video and photo editing using Adobe programs)
-Devising social strategies
-Social listening
-Paid media plan
-Setting up TikTok shopping - sourcing talent, uploading products, working directly with TikTok in-house teams
-Influencer outreach and research, working with TRIBE etc.
-Negotiating relationships and contracts with influencers
-Managing in-house influencer programs, including identifying and leveraging influencers for paid and earned programs
-Working with influencers to create content
-Managing budgets
-Managing and scheduling social content across platforms
-Managing social shoots alongside external and internal agencies
-Working on content briefs for influencers
-Managing shoppable content features on social
-Planning, managing and executed key seasonal campaigns
-Community management
-Weekly and monthly reporting Tools used: Sprinklr, Hootsuite, Sprout Social, Later, Buffer, Canva, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Adobe InCopy


Freelance Social Producer

October 2022 - December 2022 (2 months)

Working on Google UK


Social Media Manager

September 2022 - December 2022 (3 months)

Working on Adobe UK & Premier Inn Christmas (social & influencer marketing)

Eatwith - Eatwith / Vizeat LTD

Freelance Social Media Manager

October 2022 - November 2022 (1 month)

Helping on Adobe during the teams busiest period of the year for Adobe MAX 2022
-Liaising with local agency teams to activate influencer campaigns
-Managing influencers and working with them in a paid & earned content capacity, using Creator IQ
-Reviewing and drafting channel-specific social post copy
-Supporting wider team on owned and paid social requests when needed
-Reporting on social and influencer activity Eatwith Freelance Social Media Manager October 2022 - November 2022 (2 months)

YesMore Agency

Out of hours Community Manager

April 2022 - October 2022 (6 months)

Instagram and Facebook community management for Aperol Spritz UK, Dutch Barn Vodka, Black Tower, Balblair, Cambridge Distillery Gin.

UNILEVER - Unilever

Freelance Social Media & Community Manager

June 2022 - August 2022 (2 months)

- Working on Magnum & Lipton Tea accounts
-Responsible for fostering and building a social community through Facebook, Instagram, Youtube and Tiktok and engage with consumers and audiences.
-Working closely with the Brand Managers, Social Media Manager and Content Strategist, the role represents the voice of the consumer, monitoring conversations, developing and posting content to grow the community, reporting on engagement and managing the daily operations of various social challenges.


Freelance Community Manager

July 2022 - July 2022

Working on BMW and MINI UK and IE


Global Senior Social Media Manager

August 2020 - July 2021 (11 months)

Worked on:
-Company rebrand from Bulk Powders to bulk
-Developing and implementing an ever evolving social media strategy and executional plan led by insight, fuelled by creative and storytelling.
-Defining all social media KPIs to deliver brand and business results
-Leading the creation and development of engaging content across all channels
-Identifying upcoming talent and authentic brand assets to strategically develop the ambassador team with brand and business values in mind
-Liaising with internal and external creative to coordinate social first content shoots
-Planning and managing a social media budget, reporting on the performance of the spend based on key social metrics, and defining optimisation strategies
-Working with brand ambassadors and recommending influencers
-Identifying new opportunities to drive growth and media value across social campaigns
-Monitoring and benchmarking competitor and industry activity
-Directly managing Social Media Executive Taster Freelance Social Media Manager

Full Fat Agency

Social Media Account Manager

August 2020 - March 2021 (7 months)

Looking after Instagram and Facebook accounts for Taster Kitchens and concept accounts Outfry, A Burgers Kitchen, Stacksando & Mission Saigon Content creation (photography) Full Fat Agency Social Media Account Manager October 2019 - July 2020 (10 months) Clients: Buck Street Market Disturbing Malta FULFIL Nexba Copalli Rum Discarded Atopia

The Telegraph Travel Digital Content

MOO Social Media Associate

May 2018 - June 2018 (1 month)

August 2016 - May 2018 (1 year 10 months)
•Copywriting and editing online content and social media posts
•Using Adobe InCopy to create and edit Saturday and Sunday back page features
•Writing commerce SEO targeted articles for the Telegraph Travel website
•SEO for online copy and the Travel offers page
•Loading offers onto website and choosing suitable imagery
•Monetisation of online content
•Uploading and creating daily iPad pages
•Work collaboratively with Travel editorial Team, clients and design team to produce weekly 4 page, 8 page and 16 page supplements
•Merchandising products across the website
•Taking charge of print marketing activity
•Signing off marketing content
•Liaising daily and building relationships with clients and partners
•Forecasting, tracking and reporting on performance I contributed an idea to market one of the Telegraph Exclusive dining offers and create a video which showcases the restaurant and a meal being shown brought "from kitchen to table". This was then used on paid social media channels to gain exposure and therefore generating revenue from an alternative audience. As well as curating and writing the SEO targeted copy for the Telegraph Exclusive Offers article pages which currently generates 12k more views per month.

House of Coco Magazine

Lifestyle/Travel Writer

June 2015 - May 2018 (2 years and 11 months)

I regularly contribute content for House of Coco. Working across lifestyle, travel and food. I have been sent on a number of press trips including Costa Rica with British Airways and Visit Costa Rica; Barcelona for the launch of One Ocean Club's Blue Wave Cocktail Bar collaboration with Mayfair's Polo Bar. As well as to review the brand new Macdonald Monchique Hotel in Portugal. In 2016 I launched the ✨CocoFestivals feature on the website and started the Youtube channel creating video content and artist interviews from festivals UK and abroad. I was solely responsible for arranging press passes, publishing preview content and publishing social media content after the festivals. In March 2018 my article highlighting Costa Rica was nominated for Consumer Magazine Feature of the Year 2018 at the Latin American Travel Association Media Awards. About House of Coco: A quarterly print travel and fashion magazine for the adventurous millennial. Our readers are always on the go, seeking out rich and authentic experiences every day, all over the world. We provide a thought provoking selection of travel, fashion, beauty and art features within each carefully curated issue. Our website is updated daily by ✨TeamCoco, a group of passionate millennials from across the globe who have their finger on the pulse.

Just Opened London

Contributing Writer

October 2016 - June 2017 (8 months)

Fro City

Social Media Freelancer

May 2016 - August 2016 (3 months)

I created and published relevant content for the Fro City brand for their Instagram and Twitter profiles generating social interaction and a growth in followers and traffic to the commerce website.

Blonstein & Associates

Production Assistant

January 2016 - January 2016

Working on London Collections Mens AW16 shows (KTZ, James Long & Christopher Raeburn) & Louis Leeman AW16 Menswear presentation

Navia Vision

Production Intern

New York, NY, USA

September 2015 - September 2015

Working on Diesel Black Gold SS16 Show Production – assisting with catering, sending out show invites, setting up casting and press areas, arranging gifting for VIP guests Assisting backstage with Karigam Show – checking in press and VIP guests, ensuring model line up is correct

PR Consulting Fashion

PR Intern

August 2015 - September 2015 (1 month)

Organising and tracking samples using Fashion GPS Organising and maintaining the showroom Acting as liaison between stylist and luxury brands Assisting in maintaining brand's press releases and coverage Worked across the following brands: Pringle of Scotland Sophie Theallet Acne


Reception Manager/Team Assistant

May 2015 - July 2015 (2 months)

Devising and maintaining office systems, including data management and filing Screening phone calls, enquiries and requests, and handling them when appropriate Managing front of house & reception areas HR administration Arranging gifting for media & staff Assisting with event guest lists and RSVP's Setting up press appointments and managing diary Booking travel, couriers and restaurants for Directors Arranging catering for office meetings and events Maintenance of office machines Logging and distributing latest magazine and publications to relevant staff daily

JW Anderson

Studio Assistant

July 2014 - May 2015 (10 months)

Assisting in the planning and coordination of fashion shows, presentations, sample sales and after parties Assisting with London Fashion Week and Mens Collection shows, organising catering, setting up casting etc. Establishing contacts with potential show sponsors, sourcing office catering Assisting with travel bookings and itineraries Ensuring all budgeting is recorded – filing expenses monthly Establishing protocol for new starters – inducting interns, setting up computers & phones Using DHL Intraship & Fed-Ex to book sending packages

Bitchy Online UK


London, UK

September 2014 - April 2015 (7 months)

I was responsible for interviewing artists for the Youtube channel, including E! presenter and actor Terrance Jenkins and R&B group Day 26. I was additionally responsible for researching prior to the interview and creating the questions. About Bitchy Online UK: Bitchy Online UK is an opinionated gossip blog, which features mainly juicy gossip, the latest fashion/music news and a lot of celebrity interviews. We also include the most controversial articles on the 'Bitchy About It' section. The blog features Bitcharazzi (celeb gossip), music, fashion/beauty, controversial stories and also has a youtube channel called Bitchyonline UK TV! We've interviewed celebrities, people in the industry and found out the most 'awkward' gossip around! We supply the best interview, best gossip and the most controversial articles going!

Pause Magazine


London, UK

August 2014 - August 2014

Interviewied LA Laker Nick Young for his first UK interview. PAUSE is an independent digital publication focused on young male fashion. We cover street style, the latest trends, style advice and reveal the latest products available for the fashion conscious young male. The vision for PAUSE was to create a platform which effortlessly expresses male fashion. The idea behind the word PAUSE was for its audience to physically as well as visually pause (stop) for male fashion, style advice and the latest trends. PAUSE signifies the actual pause icon by pausing every fashionable moment for its audience. Once you 'PAUSE' it is our job to bring you the very best and exclusive information about male fashion. What makes PAUSE unique is that there isn't a male fashion magazine for the youth audience. We specialise in promoting urban, street wear, vintage, formal/informal, indie-rock-influenced, casual and new era fashion. PAUSE delivers stylish and inspiring photography to influence its audience by purchasing products promoted by PAUSE. PAUSE supports and guides its audience by giving them self-esteem to look & feel better.


Receptionist & Freelance Event Photographer

February 2013 - July 2014 (1 year and 5 months)