Hannah Lee

I have overseen the development of targeted marketing campaigns and assets. Designed cell sample product packaging in line with safety standards and strategic business objectives against tight project timeframes. Created internal reporting formats to measure, analyse, and deliver insights on marketing performance and website user behaviour. Managed social channels, collaborating with comms and other internal teams to ensure continuous cross-pollination and maximisation of media strategy across social channels. Developed an understanding of the UpSales CRM system and created a development plan to ensure marketing tracking / tagging elements are developed into the system. I have also led internal presentations on marketing activities and future plans.

During my role at Aston Martin, I managed the team responsible for all Aston Martin's global sales and marketing activities for Pre-Owned Cars and Extended Warranty. Created and rolled out the Timeless Certified Pre-Owned programme and Extended Warranty Product offering. Supported the retailer network to cleanse aged stock from the dealer inventory, project managed and maintained the pre-owned website. Set standards for the presentation of vehicles to ensure they meet the expectations of the ultra-luxury customer base. Engaged regional teams and dealers to align them with the Pre-Owned and Extended Warranty strategy and supported them with achieving targets and key performance KPI's.

I supported the team in delivery of the Aston Martin Timeless used car programme. Developing KPI driven reporting, dealer supporting assets and training materials which drive positive change within regions. Increased dealer engagement with the programme by providing central support to regional teams and dealers. Improved the Aston Martin pre-owned website user experience and delivered an increase in leads and sales through improved listings. Increased visibility of website analytics data, created SEO enriched model content and re-designed the platform which resulted in an increase of organic and direct website traffic.