About Aline
EN (French below)
Hi, I’m Hanin, a senior Brand Manager with over 17 years of experience launching brands from scratch and scaling major IPs. I specialize in complete brand development: from equity and communications to go-to-market strategies and diversification.
Recent Highlights:
Black Mirror: Led the Black Mirror Experience launch (Brand Book, Communication Package, and Packaging).
Ubisoft: Managed iconic IPs including Invincible: Guardians of the Globe, Might & Magic, and Hungry Shark.
If you need help taking your brand to the next level, let’s connect!
FR
Bonjour, je m'appelle Aline. Brand Manager Senior, j'accompagne depuis plus de 17 ans la création et le développement de marques et de franchises (IP) d'envergure. Mon expertise couvre l'ensemble de la stratégie de marque : identité (equity), communication, go-to-market et diversification.
Réalisations récentes :
Black Mirror : Lancement de l'expérience Black Mirror (Brand Book, kit de communication et packaging).
Ubisoft : Gestion d'IPs iconiques telles que Invincible: Guardians of the Globe, Might & Magic et Hungry Shark.
Vous souhaitez propulser votre marque vers de nouveaux sommets ? Contactez-moi !
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- UnivrseGTM ManagerDIGITAL AND ITSeptember 2025 - March 2026 (6 months)Barcelona, SpainDirected GTM strategy for the Black Mirror Experience - the immersive installation based on the famous Netflix series. Launched in Montreal in May 2026, Madrid, New York and Toronto coming soon.
- FreelanceSenior Marketing and Automation ConsultantSeptember 2025 - Today (9 months)Barcelona, SpainAutomating marketing workflows and Go-to-market strategies for a portfolio of clients from various industries (book launch, food and beverage, gaming, coaching, saas and many more)- social media content automation- ad campaigns automation- user journey optimization- automated CRMI identify the marketing pain points and develop a tailored solution so that my clients can put their time and energy where it really matters.
- coherence.ioBrand DirectorSOFTWARE PUBLISHINGJanuary 2023 - January 2024 (1 year)Malmo, SwedenScaled a SaaS platform (B2B) by defining the global GTM strategy and strengthening brand presence within developer communities. Managed end-to-end operations: PR, influencer advocacy, performance marketing, and global events with full budget accountability. Optimized the growth funnel through data-driven acquisition and automated CRM workflows
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Education
- Master in NeuroMarketing, Cognitive Science and MarketingOBS Business School2020Master in NeuroMarketing, Cognitive Science and Marketing
- MBA, Marketing/Marketing Management, GeneralESSEC Business School2008MBA, Marketing/Marketing Management, General