- The Hedumic ConsultancyMarketing Director/Digital Marketing Growth ConsultantCONSULTING & AUDITSJanuary 2021 - Today (3 years and 11 months)London, England, United KingdomI set up the consultancy to support ambitious businesses with digital marketing, branding, new business opportunities, go-to-market (GTM) plans, localisation, product marketing & development and growth strategies. My assignments included working with SaaS scale-ups YouCap (UK, Sweden & UAE/GCC) and nShift (Norway, UK & EU) and various EdTech start-ups in the UAE, Thailand and Canada working on a range of government and B2B projects.
- VelawoodsChief Growth Officer (Sales & Marketing) / Co-FounderEDUCATION & E-LEARNINGMarch 2016 - December 2020 (4 years and 9 months)London, England, United KingdomVelawoods is an EdTech business that provides innovative, interactive 3D learning software & SaaS platform.• Led marketing, sales, research, data analytics, product design & development and operations teams (60 direct/matrix reports) to take product from inception to successful global launch in diverse markets.• Created and drove the digital marketing activity (video, PPC, social media, SEO) that generated and expanded market presence and boosted brand value.• Developed and implemented a global B2B/B2C marketing strategy; offline/digital lead generation campaigns, PR, content marketing, events, ABM, multilingual website, multi-currency e-commerce and CRM.• Formulated and implemented the GTM strategy - product branding, design and positioning commercial models (inc subscriptions) - via insights from extensive data-driven market research, competitor analysis and product pilots.
- learndirect LimitedDirector of e-Commerce & B2C Partnerships/Head of International MarketingEDUCATION & E-LEARNINGAugust 2014 - March 2016 (1 year and 7 months)Leicester, UKWithin the UK's largest technology-assisted adult skills training provider, I designed the international B2B marketing and product strategy to localise, commercialise and modernise EdTech services. I also led teams to build strategic partnerships and substantially grow B2C revenue and created the business plans for a next-generation product range to support the revenue growth and diversification strategy.
Daou and 4 other people have recommended Hani
Hani has a wealth of knowledge and experience, and I am confident that organisations can greatly benefit from his guidance and strategic advice. His ability to analyze market trends and develop effective marketing, growth and GTM strategies is truly impressive.
One of the things that stood out to me about Hani is his ability to get buy-in from everyone on the team as well as management. He is able to communicate goals and challenges in a way that is easily understood and inspires commitment. He is always available to provide support and empower the team, ensuring that we have everything we need to succeed.
He is great at understanding our business needs and concerns, and quickly develop and execute a customized marketing plan. His organisational skills and ability to manage multiple projects at once ensures that each project is completed to the highest standards.
I enjoy working with Hani and would definitely recommend him for any project or business.
- Master of BusinessAmerican University of Beirut2002MBA, Marketing
- BBA, Business AdministrationAmerican University of Beirut1997BBA, Business Administration
- Professional Development Award, e-MarketingCIM2010Professional Development Award, e-Marketing