Skill set (14)
Gytis in a few words
With over 6 years of producing copy and content for digital products, I've regularly used quantitative and qualitative data to improve users' experiences, end-to-end. Whether planning a user flow or choosing the right word, I’ve learned that meaningful product improvements are fundamentally linked to human-centric design choices.
Key skills:
- Copywriting
- UX/UI design
- User research
- Content design/Information architecture
- Content marketing/management
Experience
- IssuuUX DesignerSeptember 2022 - October 2022 (1 month)Berlin, GermanyDuring September and October 2022, I worked as a freelance UX Designer for Issuu focused on making improvements to website pages. I focused primarily on the following: SaaS landing page optimization• Analyzed heat maps of SaaS landing pages to drive insight into user behavior, specifically in regards to clicks and scrolling.• Audited SaaS landing pages and delivered reports on areas for potential improvement to content, structure, and design to better meet users' needs.• Delivered potential next steps and action items to increase sign ups for each audited page, including short term improvements (within current technical constraints of pages) and long term improvements to be added to product roadmap. Homepage redesign and user research• Created a test plan and script to drive insight into user behavior on Issuu's homepage.• Designed an MVP for a new homepage concept based on an internal mission team's hack idea.• Recruited users and conducted interviews that focused on current homepage structure, users' understanding of how Issuu works, and the MVP homepage redesign.• Analyzed user interview results and delivered reports with actionable items to improve the current homepage structure and inform updates of the homepage redesign MVP.
- flowkey GmbHCreative CopywriterAugust 2021 - February 2022 (6 months)Berlin, GermanyAt flowkey, I worked as the company's only full-time copywriter and oversaw all major copywriting projects. These included, but were not limited to: Product/ UX copy, marketing copy for ads, email campaigns, and content marketing, e commerce copy, and localization needs. Product/UX• Updated app onboarding flow with questions drawn from user research about our users' piano learning needs.• Developed template structure for piano course video introductions in collaboration with product, creative, and course content teams.• Owned all web and app copywriting projects, including button and microcopy and user notifications.• Collaborated with customer support team to update and improve product FAQ content and customer communications. Marketing• Owned ad copy for all marketing platforms (static and video) based on concepts driven by marketing insights.• Owned email copy based on CRM team needs, including marketing campaigns and user sign up email flows.• Owned editorial content for Taboola ads based on briefs provided by the marketing team.• Drove content production and wrote copy for an SEO-focused piano chords resource.• Oversaw and edited freelancer copy production for social media posts and blog content production. E-commerce• Wrote all copy for pilot piano sales project, including:• Landing page marketing copy• Email flow copy• Product information and specs Localization• Owned an oversaw localization processes for copywriting across all languages.• Owned content quality in Phrase and implemented improvements based on opportunities and needs.
- GetYourGuideSenior Content Marketing ManagerFebruary 2021 - August 2021 (6 months)Berlin, Germany
Recommendations
Education
- UX DesignCareerFoundry2022UX Design
- JournalismUNIVERSITY OF FLORIDA College of Journalism and Communications2014Journalism