Browse profiles Post a project
Malt welcom

Welcome to Guillermo's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Guillermo to discuss your project or search for other freelancer profiles on Malt.

Guillermo Preda

Strategy<>Sales<>Business Consulting<>Management

Works remotely from Miami

  • 25.766368
  • -80.210268
  • Suggested rate €1,200 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Guillermo's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Guillermo's quote.

Location and workplace preferences

Miami, FL, USA
Remote only
Primarily works remotely


Project length
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Digital & IT
  • Telecommunications
  • Internet of Things (IoT)
  • Consulting & Audits


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Portuguese



Skills (14)

Guillermo in a few words

Given the opportunity to collaborate with your company, I would bring my entrepreneurial drive, problem-solving skills, and collaborative approach to the firm.

I have experience balancing innovation and partnerships, articulating technology-enabled new deals, managing talent acquisition, developing markets, defining a healthy pipeline, and sustaining a profitable operation. I'm obsessed with double-digit sales and revenue growth by creating a fit funnel, shrinking close days, and focusing on high-value deals.

I have a track record of introducing new business models based on emerging technologies in diverse B2B and B2C arenas. In addition, I'm proficient at translating business needs into actionable program initiatives contributing experience to the executive board room.

As a recognized executive leadership team member, I can elaborate strategies and provide a discerning view to clients on how to approach true digital transformation and lead them into action with a proper balance between required investments and expected returns.

I look forward to meeting with your team to discuss how I can bring value to your business.





Digital & IT

VP Strategic Accounts

Fort Lauderdale, FL, USA

January 2021 - Today (2 years and 1 month)

• Pioneered the development of pipelines in the Asian Market and currently participating in several tenders
• Develop US market, where the company has no clients; currently:
o Defining the go-to-market strategy, the product selection and bundling, and marketing strategy.
o Executing Partnership Deals with Tier 1 Global Integration Partners and high-tech companies.
o Identifying key Trade Associations in the US market and outlining key actions to promote the most effective company visibility.
o Recruiting and training of pre-sales and sales team.

AwareX, Inc.

Digital & IT

Market development Lead

Buenos Aires, CF, Argentina

June 2019 - January 2021 (1 year and 7 months)

Management of the company’s key accounts.
• Defined and directed the commercial strategy around a new Integration Platform as a Service offering. A regional operator adopted this IpaaS platform and rolled it out to all OpCos in the region.
• Redefined go-to-market approach to properly convey Awarex’s value proposition centered on combining context-aware micro-segmentation with data analysis.
• Promoted upsell capabilities by socializing with clients on how to trigger incremental sales based on an “educated anticipation” of customer’s desire and what instantiates actual purchase decision.



VP Strategic Accounts Latam

Buenos Aires, CF, Argentina

May 2016 - April 2019 (2 years and 10 months)

Latam Sales and Client Leadership responsible for the development of new markets and existing clients, the introduction of Digital/Virtualization offerings:
• Business Leadership: assisted top executives in driving their Digital Transformation Agenda, introducing new Digital/Virtualization offerings.
• Implemented a more comprehensive value model to include customer satisfaction, revenue growth, and profitability measurements (vs. just sales).
• Accountable for several large accounts: satisfaction, revenue, and P&L.


Digital & IT

Managing Director Hispanic South America

Buenos Aires, CF, Argentina

April 1993 - May 2016 (23 years and 1 month)

Responsible for the second largest industry cluster within the Communications Media & Technology business unit:
• Increased revenues while maintaining profitability in the managed accounts.
• Sales, delivery, management, and P&L accountability for many large account groups
• Quality Control in accounts with no direct responsibility

Lead the Media Digital Transformation Program for HSA with a focus on the digital world, video, IoT, and mobility:
• Development of Digital Strategy, introducing IoT business opportunities focused on Smart Cities, Fleet Tracking, VoD, ePayments, and OTT initiatives.
• Sold and led the first Digital Strategy project for a Media company.
• Sold and led the first two Big Data projects for a Telco and the Largest Multimedia in the region.