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Guillaume Deflers

Ecom, PMO & Digital transformation Consultant

Can work in or around Londres

  • 51.509648
  • -0.099076
  • Suggested rate €741 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 4 hours
Propose a project The project will begin once you accept Guillaume's quote.

This freelancer has confirmed part-time availability (2 days per week) in the past 7 days.

Part-time, 2 days per week

Propose a project The project will begin once you accept Guillaume's quote.

Location and workplace preferences

Location
Londres, England, Royaume-Uni
Can work onsite in your office in
  • around Londres and 20km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Digital & IT
  • Film & AV
  • Retail (Small Business)
  • Consulting & Audits
  • Entertainment & Leisure
+14 autres
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Basic

Categories

Skills (50)

Guillaume in a few words

I have years of professional experience working for companies in various countries (France, USA, UK, Australia and Germany) with a focus on marketing, strategic management, and ecommerce.

My international background (11 years abroad) and MBA in Marketing & Management give
me a unique perspective on the challenges facing brands in the current environment.
I aim to help companies develop new business and expand through digital transformation projects.

***

Après 15 ans d'expérience en entreprise en marketing produit et gestion de projet, j’ai décidé de me lancer ! Je souhaite vous accompagner dans vos projets marketing, vos lancements produits, et la gestion de projets (PMO)... Mon expérience et mes 11 ans passés à l’étranger à travailler pour des industries variées seront j’espère un atout pour votre projet.

De plus, ces dernières années, je me suis focalisé sur l'ecommerce et les marketplaces (généralistes ou spécialisées). Je souhaite mettre mon expérience à votre service afin de trouver les meilleures stratégies pour développer votre business (optimisation produits via PIM), ainsi vous éviterez les pièges du ecom tout en réalisant votre transformation digitale...

Portfolio

Experience

Kering - Kering

Luxury Goods

Digital Merchandising Product Consultant  - As a freelancer

Paris, France

October 2022 - Today (3 months)

- Contribute to the eCommerce & Omnichannel Services team (agile team)
- Assist the following brands: Saint Laurent (YSL), Balenciaga, Bottega Veneta,
Alexander McQueen
- Support brand needs impacting the product lifecycle tools: PIM, DAM, Pricing
- Optimize brand digital merchandising quality & catalog exposure
PIM E-commerce Catalogue e-merchandising Luxury sector Product management

SMCP - SMCP

Fashion & Cosmetics

PMO & Marketplace Consultant

Paris, France

January 2022 - September 2022 (8 months)

- Review the strategy and launch marketplaces for each specific brand
- Manage project (PMO) & be link between brands, IT, and marketplaces
- Put in place new product lifecycle tools: PIM (Akeneo) & HUB (Crossmods)
- Perform internal audit and write main marketplace processes
PMO Marketplace PIM Project Management product strategy

Home Passion

E-commerce

Web & Marketplace Consultant  - As a freelancer

Paris, France

August 2021 - December 2021 (4 months)

- Establish and carry out marketplace & communication strategy
- Write all product sheets & manage categorization/attributes
- Set up and manage Amazon stores
- Redesign B2B website with specific modules (pricing management, stock…)
Rédaction web Marketplace Amazon Ads Stratégie de communication Webdesign web strategy Content marketing

www.couettes.fr / GHL

E-commerce

Fondateur

Paris, France

October 2019 - Today (3 years and 3 months)

- Launch an online bedding company: Couettes et Cetera
- Create my own collections of bed sheets • Catalog extension to other bed linen
- Develop an ecommerce website (couettes.fr) & partner with marketplaces (B2C
& B2B) / Automation via a markethub (catalog, pricing, stock...)
- Analyse & deploy a digital communication strategy
Gestion des flux Marketplace Branding & Identity B2C Product management Project Management Content marketing Prestashop

Landewyck France

Retail (Large Retailers)

International Brand & Product Manager

Issy-les-Moulineaux, France

May 2017 - July 2019 (2 years and 2 months)

- Tobacco: Develop specific strategies and establish the activity plans for
France and Italy / Find legal ways to communicate using smoking accessories
- Vaping: Grow the E-nergy brand in collaboration with sales / Participate
in R&D and validate what to develop via consumer surveys & focus groups
- Manage the marketing budget & present/report to Global HQ in Luxembourg
Communication strategy Brand Management Product management Communication visuelle Marketing B2B Visual communication Visual identity Stratégie de positionnement

Mega International

Software Publishing

Corporate Marketing & Communication Manager

Paris, France

March 2014 - March 2017 (2 years and 11 months)

.Elaboration - stratégie marketing pour : États-Unis • Royaume Uni • Mexique
.Coordination et suivi journalier avec filiales : visites sur site • visio call • partage des best practices • point sur les activités et projets en cours
.Organisation et présentation lors des événements • développement de matériel d'aide à la vente • Résultats : 22 conférences, 64 brochures, 4 ebooks, 12 vidéos produits…
Marketing Strategy Event Management Marketing de contenu Gestion de projet Marketing international Plaquette Ebook

Seita Groupe Imperial Tobacco - Groupe Imperial Tobacco

Retail (Large Retailers)

Brand manager UK

Bristol, Royaume-Uni

September 2012 - January 2014 (1 year and 4 months)

.Gestion en propre des marques entrées et milieux de gamme
.Lancement nouvelle marque, nouveau produit - stratégie • dynamique d’achat • viabilité du projet • tests consommateur
.Analyse du marché intérieur - segmentation et attente du consommateur
Brand Management Lancement de produit Branding Brand content Etude de marché Etude marketing Product management

YVYDY

Digital & IT

Senior Project Manager

Paris, France

March 2010 - August 2012 (2 years and 5 months)

.Gestion du portefeuille client - Hennessy, Rémy Cointreau, Devaux, Danone…
.Préparation et participation aux compétitions • recherche sur identité, marque et produit • conception et présentation
Packaging Design Packaging Identité visuelle Identité de marque Gestion de projet Branding Communication

DMC Systems Group

Consulting & Audits

Business Development & Marketing Specialist

Boston, États-Unis d'Amérique

May 2007 - March 2010 (2 years and 9 months)

.Veille stratégique - analyse marché • organisation évènements
.Mise en place d’outils marketing - construction du site web • refonte des brochures • création de flyers…
Marketing stratégique Etude de marché responsable evenementiel Content marketing Communication digitale Veille concurrentielle Business analysis

Education

  • MBA

    Clark University Graduate School of Management

    2007

    Dual concentration: Management & Marketing
    GPA: 3.76/ 4.0
    Award: The Distinguished Management Consulting Projects Award

  • BA-Business Administration

    Northumbria University (Newcastle, UK)

    2003

  • BA-International Business

    IECG Institut Européen de Commerce & de Gestion (La Rochelle, France)

    2004

    Exchange semester (Fall 2001): HES/ISER, Rotterdam, Netherlands

Certifications