Giovanni Perri, Growth Marketing Specialist

Location: London, England, United Kingdom

Remote only: Primarily works remotely

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Strategy Consultant

Agatha Frydrych

Backend Java Software Engineer

Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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Check out Giovanni's expertise

My name is Giovanni, I moved to London in 2013 and have worked in Growth Marketing for the last 8 years. I've worked with over 50 businesses in the last few years and have really enjoyed it. Before moving to the UK I used to work in Gibraltar and in Italy.

Since August 2018 I started my own little business where I provide Growth Marketing services. These are my main areas of focus and expertise (also the ones I enjoy the most):

1) Analytics Setups & Data Analysis

2) Marketing Automation & Email Marketing

3) Conversion Rate Optimisation

4) Growth Marketing Strategy

I love many things about my job! These are my top 3:

1) Working with businesses from multiple industries.

2) Integrating as part of the internal team to work towards the completion of a common growth project/objective.

3) Shaping the growth strategy of the business through data analysis.

Thanks for taking the time to read through the above.

Feel free to check out my case studies on thegrowthhustlers.com

Augmentive

Growth Marketing Specialist

DIGITAL & IT

July 2021 - Today (3 years and 5 months)

London, England, United Kingdom

Results:

1) 34x Increase in revenue per month.

2) 17x Increase in transaction volume.

Objective:

To work alongside the team across multiple growth marketing areas with the aim of scaling the business, securing seed funding and ultimately Series A.

My Approach:

I began working with Augmentive around November 2021. I kicked off with Adwords management and landing page creation. After a couple of months of Ads and landing page optimisation I agreed with the founder (Kit Norman) that it was time to bring in an Adwords specialist (Ryan Scollon). Since then it has been a hell of a ride since I have been able to focus on my main areas of expertise.

I created 50+ tailored landing pages to support the PPC campaigns and expanded our reach across over 50+ locations in the UK.

I’ve also built an ever evolving Marketing Automation stack for both the practitioner and the client side. Marketing Automation has massively helped us optimise the marketing funnel across both sides of the market.

For what concerns the Conversion Rate Optimisation aspect, I have introduced a rigorous CRO experimentation approach which is helping us deploy multiple high impact experiments each month. These A/B tests have massively helped reduce the CPL and CAC.

In the second part of 2022 I put a lot of my focus on the optimisation of the sales process. I worked closely with the extremely talented sales team at Augmentive. Together, we built a streamlined process on Hubspot which has proved to be key to the outstanding growth we have achieved in the last 6 months of work.

growth marketing Digital Marketing cro a/b testing conversion rate optimisation Mixpanel Google Analytics data analytics Data analysis Growth Strategy

Givergy

Growth Marketing Specialist - CRO, Data Analysis & Analytics

DIGITAL & IT

June 2022 - Today (2 years and 6 months)

London, England, United Kingdom

Result:

45% Increase in Conversion Rate (from website visitor to lead)

Objectives:

1) To deploy a tailored analytics setup and data dashboards.

2) To improve the overall website conversion rate through bespoke CRO experimentation.

My Approach:

I kicked off by setting up Mixpanel and mapping out all the key website events. I split the event mapping into 3 main funnel phases: Awareness, Acquisition and Activation events. I worked with the development team to deploy the advanced event mapping on Mixpanel.

Once the events started coming through, I focused on building tailored dashboards which enabled me to spot the main funnel bottlenecks and generate CRO ideas. I then began to work closely with the marketing team (the marketing manager, the PPC manager and the SEO manager) to prioritse and implement the experiments on a weekly basis.

Experiments were then closed off as they reached statistical significance and added to a playbook with detailed reports, insights and learnings which were then divulgated to the internal team with a list of clear action points to apply.

conversion rate optimisation cro Google Analytics Marketing Analytics Mixpanel a/b testing marketing strategy Digital Marketing GA4

SharpEnd

Growth Marketing Specialist - Analytics

DIGITAL & IT

November 2021 - October 2022 (11 months)

London, England, United Kingdom

Results:

1) Deployed a range of tailored Analytics setups for multiple clients (8+).

2) Provided full visibility across the whole user flow (through visualisations).

Objectives:

1) To deploy analytics setups and data dashboards for a range of their client base.

2) To streamline analytics setups within their internal processes.

My Approach:

I worked closely with the developers to deploy analytics setups for a multitude of SharpEnd’s clients.

Once the user experience flow had been pushed live on staging, I would proceed to mapping out the whole experience with events and properties. After mapping all events and properties I would pass the instructions onto the development team which would implement the events accordingly.

Following the event implementation I would then proceed to the initial audit and coordinate with the developers to make sure all events and properties were feeding into the analytics platforms correctly. We’d finally deploy the event mapping on production, run a final audit and build a range of reports which the client and the internal team would use to visualise the performance of the experience.

As part of the work I also ran workshops and trained members of the internal team so that they could work alongside me on future analytics setups.

Google Analytics Marketing Analytics Mixpanel Amplitude Data visualization Data analysis Data Insights Growth Strategy

Check out Giovanni's experience

Jonathan Fagan and 3 other people have recommended Giovanni

Omolade Bangudu

Givergy

6/16/2023

Giovanni has been amazing to work with. Our company hired him to plan, implement, and optimise several CRO tests on a monthly basis which has improved our website conversions. He's very proactive and his enthusiasm to suggest new ideas is a pleasure to have. He fit right into our team of marketing, design, and web dev - even helping us to manage their tasks as it relates to CRO. His data reporting and dashboards are comprehensive and easy to understand as well. He's definitely an expert in the field, I'd recommend his services to anyone.

Marketing

Università degli Studi di Parma

2011

Trade Marketing, Strategic Marketing, International Marketing, Commercial Law, Bookkeeping, Statistics, Financial Maths, Company Management, Marketing, Strategic Marketing, Trade Marketing, Commercial Marketing