Skill set
Industry fields of expertise
Greig in a few words
An accomplished leader with over two decades of experience in digital delivery, operations, and transformation. I’ve helped scale businesses from startup size to multi-million-pound enterprises, guided large global projects, and built high-performing teams that thrive on innovation. Since 2016, I’ve been deeply immersed in Web3 technology, researching and continuously expanding my knowledge of decentralised systems and their applications. Passionate about the intersection of design, technology, and new digital frontiers, I combine strategic thinking with a hands-on approach to deliver solutions that move companies forward.
Experience
- FreelanceOperations & Innovation ConsultantFebruary 2025 - Today (4 months)Consultancy Support for, SMEs, Agencies, and Growing Businesses Fractional Operations & Delivery Consultant Scaling with AI & Web3 Expertise
- Streamline Operations: Build scalable processes, with clear accountability.
- Deliver Projects: Lead initiatives to hit goals using proven methods.
- Simplify AI & Web3: Advise on tech to innovate and boost efficiency.
- Boost Design Ops: Optimise creative teams for faster, aligned delivery.
- Lead Fractionally: Act as part-time Ops Director / COO, bridging strategy and execution.
- Else LondonHead of Delivery & Operations / Leadership & Board Team MemberAugust 2016 - February 2025 (8 years and 6 months)
- Scaled the company with the wider LT from 12 to 40 employees, introducing scalable processes that boosted efficiency and promoted a cohesive, innovative culture.
- Drove revenue from £1.4M to a targeted £5.5M within a few years, closely monitoring EBITDA and cost-income-per-head metrics while owning the operational side of the company's 3–5 year growth plan.
- Led a £5.5M program of work, overseeing five Project Managers, one Operations Manager, and the cross-functional teams to consistently meet revenue, margin, and utilisation targets, while driving innovation recognised by several awards including 2 x Gold DBA awards.
- Oversaw emerging-technology projects, including Good Engine (AI-driven search - 2024 BIMA Gold Winner for best use of AI), Gen Genie (AI and privacy - 2023 BIMA Gold Winner for best use of AI), Torch (token-based social data exchange), and Fan Pass (Web3 loyalty and finance models).
- Design Ops Consulting: Partnered with various clients in Finance, Telecoms and others to operationalise their internal design teams, defining Design Ops frameworks, workflows, and governance models that enhanced collaboration, accelerated delivery, and aligned with overarching business objectives.
- Implemented and served as the Integrator for the Entrepreneurial Operating System (EOS), bridging visionary leadership with daily operations, fostering accountability, and also holding the Operations seat within the leadership team.
- Spearheaded AI adoption at ELSE, advising on Web3 and cryptocurrency trends to keep the agency at the forefront of emerging technologies, while hosting monthly lunch-and-learn sessions to share insights on evolving crypto and AI developments.
- VCCPContract Project DirectorNovember 2015 - August 2016 (9 months)
- Managed a £350k product co-design initiative for Unilever Food Solution using an Agile delivery approach.
- Assisted the Chief Interactive Officer in growing the Unilever Food Solution account, driving both revenue and innovation within the program.
Recommendations
Education
- Master of Business AdministrationSection School2010AI Mini MBA
- Bachelor of ScienceLeeds Metropolitan University2004BSc, Multimedia Technology
- 3 A LevelsColfes School19983 A Levels