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Grant Race

Marketing Director/CMO/Marketing Consultant
1 recommendation
  • Suggested rate
    €956 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Grant's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
  • and around Portsmouth (up to 50km)
  • and around Southampton (up to 50km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
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Skill set (23)
Industry fields of expertise
Grant in a few words

Driving Growth for Consumer Brands: Fractional Marketing Director & Product Development Strategist

Looking to elevate your consumer goods brand's marketing, product development, and digital presence? As a fractional marketing director with over 20 years of global brand experience, I bridge the gap between where your brand is now and where you want it to be.

What I Offer:

I provide actionable, growth-driven strategies to help consumer goods brands reach new heights. My services include:

Customised Marketing Strategies: Targeted, data-driven strategies to engage your core audience.
Product Development Expertise: Insights and innovation to align products with market demands.
Brand Repositioning: Strategic re-branding for enhanced market value.
Execution Support: Hands-on implementation to maximize revenue and profits.
Areas of Expertise
Strategic Marketing & Brand Development: Crafting and executing plans that elevate brand positioning.
Product Innovation: From trend forecasting to product ideation and development, aligning with consumer desires.
Digital Transformation: Optimizing e-commerce, UX, and digital marketing for impactful online presence.
Consumer Insights & Market Research: Translating market data into clear, actionable strategies.
Retail Partnership Management: Building strong retail relationships and navigating the evolving landscape.
Social Media & Influencer Marketing: Developing engaging social and influencer campaigns.
Why Fractional?
Enjoy the benefits of senior marketing expertise without the cost of a full-time hire. I offer flexible support—whether part-time or project-based—tailored to your brand’s unique needs.

My Approach:

Results-Driven & Collaborative: Focused on commercial outcomes and practical solutions.
Jargon-Free Strategies: Clear, actionable, and easy to implement.
Global Market Knowledge: Expertise across English-speaking markets.

Your brand has the potential to excel. Let’s unlock it together.
Experience
  • Grant Race Consulting Ltd
    Director
    CONSULTING & AUDITS
    May 2022 - Today (2 years and 11 months)
    Portsmouth, United Kingdom
    As a Fractional Marketing Director / CMO, I am able to provide a cost effective and structured outsourced solution for SME's and start-ups looking to enhance their marketing performance. Services include :-
    - brand planning, helping define positioning and USP's
    - marketing plan creation and execution
    - customer insight and definition of customer personas
    - creation of impactful digital marketing strategies
    - digital sales channel optimisation
    - marketing communications planning and execution
    - acquisition strategies
    - got-to-market planning/execution
    - trade marketing
    - market/competitor analysis
    - product management
    - team mentoring, I can help give structure, define processes and provide team development support In addition I am fully versed in all aspects of end-to-end product development within the consumer durables sector and am able to offer support all along the product development journey from concept inception through industrial design, Far East vendor selection, branding and go to market launch strategy. I work with a host of experienced freelancers and industry specific experts, offering fast and cost effective end-to-end marketing and product development solutions. If you are in need of senior level marketing expertise to help your business achieve and even surpass its goals I'd love to hear from you. Do you have a marketing team that needs mentoring, an urgent project that needs attention, or just a fresh pair of eyes to help define and execute your marketing plans? These are just a few of the things I can help you with. Get in touch to find out how I could help your business. I always take a pragmatic approach to solving business challenges and delivering win-win solutions. www.grantrace-consulting.co.uk
  • Eslando Circular Fashion
    Marketing Advisor
    FASHION & COSMETICS
    January 2023 - Today (2 years and 3 months)
    London, UK
    Working to support the amazing fashion tech start-up, Eslando Circular Fashion (formally Satatland) as it works to develop breakthrough technology that will revolutionise textile recycling in the fashion industry.
  • DKB Household UK Ltd
    Global Marketing & NPD Director
    October 2018 - December 2021 (3 years and 2 months)
    Farnborough, UK
    Responsible for the development of global product and brand communication strategies for full portfolio of owned and licensed brands. Responsible for the management of the marketing and design/development functions in support of global brand plan. Led the development of new D2C platforms and integrated omni-channel marketing strategies. Company director for DKB Household UK Ltd and Cole & Mason Ltd. A member of the global senior management team.
1 recommendation
RN

Raj Nagrani and 0 other people have recommended Grant

Raj NagraniRN
Raj Nagrani
Dreambiz Limited
5/10/2023
I am Raj Nagrani, founder and owner of cookware brand MASTERPAN. After having some brand identity questions and entering into a challenging post-covid business environment last year, I was referred to Grant Race at Grant Race Consulting by one of our brand licensees using him at the time for their own brand audit. After my initial consultation with Grant, I signed him on immediately and have not looked back ever since. His job was to find out what we were doing wrong and how to fix it. After an intensive brand and product audit we were presented with a 130 strategic marketing plan and road map that I am more than happy with. I would highly recommend Grant Race for any consulting work that you are looking to get done. Happy to jump on a call with anyone who would like to ask me any questions about my experience.
Education
  • Certified Digital Marketing Professional , Digital Marketing
    Digital Marketing Institute
    2022
    Certified Digital Marketing Professional , Digital Marketing
  • Post Graduate Diploma in Marketing
    Chartered Institute of Marketing
    1999
    Post Graduate Diploma in Marketing
  • BA (Hons), Business & Marketing
    University of Portsmouth
    1997
    BA (Hons), Business & Marketing
Certifications