- Grant Race Consulting LtdDirectorCONSULTING & AUDITSMay 2022 - Today (2 years and 11 months)Portsmouth, United KingdomAs a Fractional Marketing Director / CMO, I am able to provide a cost effective and structured outsourced solution for SME's and start-ups looking to enhance their marketing performance. Services include :-- brand planning, helping define positioning and USP's- marketing plan creation and execution- customer insight and definition of customer personas- creation of impactful digital marketing strategies- digital sales channel optimisation- marketing communications planning and execution- acquisition strategies- got-to-market planning/execution- trade marketing- market/competitor analysis- product management- team mentoring, I can help give structure, define processes and provide team development support In addition I am fully versed in all aspects of end-to-end product development within the consumer durables sector and am able to offer support all along the product development journey from concept inception through industrial design, Far East vendor selection, branding and go to market launch strategy. I work with a host of experienced freelancers and industry specific experts, offering fast and cost effective end-to-end marketing and product development solutions. If you are in need of senior level marketing expertise to help your business achieve and even surpass its goals I'd love to hear from you. Do you have a marketing team that needs mentoring, an urgent project that needs attention, or just a fresh pair of eyes to help define and execute your marketing plans? These are just a few of the things I can help you with. Get in touch to find out how I could help your business. I always take a pragmatic approach to solving business challenges and delivering win-win solutions. www.grantrace-consulting.co.uk
- Eslando Circular FashionMarketing AdvisorFASHION & COSMETICSJanuary 2023 - Today (2 years and 3 months)London, UKWorking to support the amazing fashion tech start-up, Eslando Circular Fashion (formally Satatland) as it works to develop breakthrough technology that will revolutionise textile recycling in the fashion industry.
- DKB Household UK LtdGlobal Marketing & NPD DirectorOctober 2018 - December 2021 (3 years and 2 months)Farnborough, UKResponsible for the development of global product and brand communication strategies for full portfolio of owned and licensed brands. Responsible for the management of the marketing and design/development functions in support of global brand plan. Led the development of new D2C platforms and integrated omni-channel marketing strategies. Company director for DKB Household UK Ltd and Cole & Mason Ltd. A member of the global senior management team.
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