Graciela M.

Specialist in fashion marketing, content creation, brand image and creative communication strategies that promote innovation and build brand awareness to drive sales across online and offline channels. My scope of work includes but is not limited to: Defining and creating a brand voice and tone as part of the brand image and overall marketing strategy. Producing smart, engaging, industry-leading editorial content, to support marketing and other strategic initiatives including: Leading and delivering a broad range of creative projects including brand activations, blog content, video asset creation, social content creation, campaigns, films, editorial and social strategy, events, digital and print. Social media strategy and community management. Collaborating with internal and external resources (graphic designers, etc.) to generate new content, and identify creative ways to repurpose, reformat and revise existing content into various output channels. Quality control on all copy, fact-checking, editing/proofreading of product copy.

Contributing Writer for The Business of Fashion covering Iberian and Latin American Markets

Creative content writing and copywriting. Development of creative communication strategies for campaigns and new product launches. Oversight of email marketing and social media copy.