Gianfranco Fagotto

Working independently and with agencies on:

• Brand development (inc. logo design and visual identities) \ 3D \ UX & UI for websites \ Promotional TikTok videos \ Illustration

• Diverse range of clients — large and small, including start-ups — predominantly within the aviation, finance, hospitality, and most recently the health & wellness sectors. This involved generating concepts, designing visuals, creating final artwork, overseeing production, and ensuring timely and on-budget delivery

• Notable projects: developing the brand and visual identity of Global Airlines (start-up commercial aviation company) and Replete (start-up health & wellness).

Clients:

• Strategia Data Science, British European Aviation, Enness Finance, Global Airlines, Hamilton Court FX, InMotion Food, International SOS, Metropolitan Gaming Group, Million Plus, Land Union Hotels, Luisen Residenz Am Zeuthener See, Searcys, The Hollies, Wyck Hill House, J&K Marketing Solutions, Kasbal, Lovat Parks, My Deco, Prestige Luxury Magazine, Ryano Transport

• As part of the advertising department, my team helped deliver projects worth £20M+ in revenue in 2022

• Led the development of bespoke and global marketing campaigns (on/offline) for clients in B2B, B2C, (Financial Services, Tech, Travel, and Luxury) sectors, each with a budget of £100K+, and multimedia series from brief to execution. This encompassed tailoring content based on the client’s budget and KPIs, running integrated promotional activities across ft.com and social media, UX & UI design for hubs, illustration, photo shoot organisation, animation, data visualisation, and video production.

• Collaborated with Sales, AdOps, and Performance Marketing to pitch concepts and campaign ideas to clients and internal departments.

• Liaised with third-party vendors, and global partners (designers, videographers, writers, photographers, illustrators, and web engineers).

• Large-scale project planning, including estimation of team and time.

Clients

• Finance / Technology / Biopharma > Amazon Web Services, Baker Hughes, BlackRock, Credit Suisse, Cytiva, Google Cloud, GSK, IDA Ireland, Invest Qatar, Kaspersky, Lombard Odier, Mitsubishi, Morgan Stanley, Nippon Telegraph and Telephone, Smurfit Kappa, UBS

• Luxury / Lifestyle > AMEX, Auriens, BMW, Brunello Cucinelli, Laurent-Perrier, Marriott Hotels, Michael Kors, Patek Philippe, Piaget, Richard Mille + Ferrari, Saint Laurent, Singapore Tourism Board, The Macallan, Zenith Watches

Key projects

• 2020 > FT X Zenith Watches 'Forgotten Treasure' was shortlisted and finalist for the World Media Group Creative Vault 2020 Awards in the 'Lifestyle, Luxury & Fashion' category

• 2019 > FT X Auriens 'Later Life Stories', received two nominations at the European Digiday Awards in London for 'Best Use of Native Advertising' and 'Best Branded Content Series'

• 2018 > FT X UBS 'Transact' won ‘Best Global Creative Strategy’ and ‘Best in Class’ at the Gramercy Institute Financial Marketing Strategy Awards in NY•

• Led successful post-merger rebranding for NetJets US/EU, resulting in a 25% boost in brand recognition.

• Developed the brand narrative across platforms and media — from digital storytelling, print, packaging, advertising, and co-branded content, to event marketing collateral (Art Basel, Grand Prix de Monaco F1, PGA Tournaments, among others).

• Conceptualised and directed 15+ photo shoots and 360° web galleries (interiors and exteriors), for new jet models coming into the fleet, ensuring brand consistency.

• 2015 on and offline advertising campaign (15% increase in leads).

• $500K 3D rendering project to update existing photography of 15+ aircraft, interiors and exteriors.

• Oversaw the creative and design process with a team of eight designers/art directors.

• Managing the department’s annual budget of $3M and supplier negotiations