Description

Global Media & Entertainment Executive with 30 years of experience leading international TV, Streaming, Digital and Music businesses across EMEA, Asia and Latin America.

Expert in Marketing and Communications end-to-end.

Expert on Content Development, Production, Acquisitions, Partnerships models and Management end-to-end across all Platforms.

Proven track record in full P&L ownership and results, Revenue Growth, Digital Transformation, Franchise management, SEO, Performance Marketing, Growth Marketing, Production, Content Strategy and Acquisitions models.

Leadership of multicultural teams.

Reported directly to regional CEOs (EMEA & Asia; Latin America), with dual C-level scope as Chief Content Officer and Chief Marketing Officer.

Former SVP and General Manager at Paramount.

Regional leadership roles at Disney, Viacom, EMI Virgin and Warner Music.

English Bilingual · Portuguese Bilingual · Spanish Native

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

GREATGOOD MEDIA CONSULTING
Founder & CEO
July 2023 - Today (2 years and 11 months)
Madrid, Spain
Founder-led company (reports to clients and/or Board/advisory stakeholders as applicable)
Executive advisory for Media, Entertainment, Technology (Large, Medium scope, Family Firms and Private Equity clients).
Business growth, go-to-market strategy, operational efficiency and digital transformation
Marketing Strategy end-to-end
Content Strategy end-to-end
IP development, franchise development and management, SEO-driven growth, Google Marketing, Digital platforms
Marketing franchise Brand Strategy Business Transformation Content Strategy
PARAMOUNT GLOBAL
Senior Vice President and General Manager – TV and Brands EMEA, Asia and Latin America
FILM AND AV
April 2019 - June 2023 (4 years and 2 months)
Madrid, Spain
Full business and operational leadership of the TV and Brands LOB.
Full P&L ownership (€800M+) across 45 markets.
Executive leadership of 400 professionals across Marketing, Content, Production, Creative, Digital, Market Data and Consumers Insights.
Oversight of linear TV, OTT, AVOD, SVOD platforms and Social Networks. (more than 400 platforms)

Reported directly to Regional CEO (EMEA & Asia; Latin America) and Global Brands heads (MTV, Nickelodeon, Paramount, Comedy Central, BET)

Responsibilities
Full business and operational leadership of the TV and Brands LOB.
Full P&L ownership (€800M+) across 45 markets.
Executive leadership of 400 professionals across Marketing, Content, Production, Creative, Digital, Market Data and Consumers Insights.
Oversight of linear TV, OTT, AVOD, SVOD platforms and Social Networks. (more than 400 platforms)

Key Achievements
170% year-over-year revenue growth
3B+ video views across social platforms
Nickelodeon ranked #1 Kids Network in Europe
60+ Promax Awards
Launch of Paramount+ and Pluto TV Services in South Europe
Executive Producer MTV Europe Awards, Brazil and México
Executive Producer of 30 TV Global Franchises
+85% positive leadership score (global survey)
Content Strategy Streaming Business Operations Marketing Strategy Brand Management
THE WALT DISNEY COMPANY
Director, Content Strategy – Disney Channels Latin America
July 2012 - February 2019 (6 years and 7 months)
Buenos Aires, Argentina
Reported directly to General Manager, TV Division and CEO, Latin America
$40M P&L management
Leadership of 60 professionals across Content, Acquisitions and Co-productions, Promotional Strategy, Commercial Traffic Planning and Franchise Promotion
Leadership of Standards & Practices for Disney Lines of Business in Latin America

Key Achievements
65% market share in Kids & Family segment
Number one on Kids & Family TV portfolio in Latin America
Launch and scaling of top franchises (Marvel, Star Wars, Descendants, Mickey, etc)
standards and practices Content Strategy franchise Social Media Strategist Digital Marketing