Skill set (7)
George in a few words
An experienced digital marketer, working across B2B and B2C. With hands on knowledge of most growth tactics, from ideation and strategy, to execution, analysis and optimisation.
Approved by Mayple as an expert marketer, and part of only the 3% that pass their vetting process.
Notable brands I've worked for / with:
- Twilio
- Louis Vuitton Moët Hennessy
- Jaguar Land Rover
- Vodafone
- Little Moons Mochi
- Crista Galli Ventures
- Dame Dambisa Moto
- 101 Ways
- And many more ...
Tactics I use include, but not limited to:
- Marketing / digital, growth and campaigns strategy
- Paid Social
- SEO
- CRO
- A/B testing program
- User journey analysis
- Content
- Keyword analysis
Experience
- TwilioDigital Marketing Manager, Demand Gen, EMEADIGITAL & ITJuly 2022 - Today (2 years and 8 months)London, United Kingdom● 186% increase in quality leads when compared to H2 2021.● 135% growth in workable MQLs when compared to H2 2021.● 50% increase in MQLs conversion rate (despite mass impact to sales workforce as a result of layoffs) when compared to H2 2021.● Establishing paid social within the team. This includes campaign strategy, £mn budget management & allocation, documentation, process development, campaign implementation and optimisation, as well creative agency management and wider team strategy and collaborations.● Emphasis on analysis of activity, data dashboard creation and data-driven decisions, influencing team-wide decisions.● Emphasis on testing and learning to the role and wider campaigns approach, as well as data-led decision making for campaign planning.
- GrippedMarketing Account Manager, B2B SaaSDIGITAL & ITMay 2021 - May 2022 (1 year and 1 month)London, United Kingdom● Differing from a ‘typical’ Account Manager/Project Manager role, I act asan outsourced Marketing Manager for my 3 customers, driving strategy, implementation, optimisation and retainment.● Line manager to Account Executives, responsible for their development and training.● Responsible for the implementation and management of customer tactics, such as paid media, MarTech management and optimisation, SEO, CRO, inbound content strategy, and funnel efficiency tactics.● Developed and managed the implementation of new processes to further the SEO and Martech capabilities across the agency.● Clients worked with include; 101 Ways, Awaken Intelligence, Jarmany, Loop BI, and Orbus Software.
- Founders MakersAccount ManagementDIGITAL & ITFebruary 2020 - May 2021 (1 year and 4 months)London, United Kingdom● Managed and deployed several successful website projects, alongside managing external partners.● Successfully integrated a new project management system into the agency, increasing accountability, transparency and internal satisfaction.● Developed GTM strategy for FMCG brand which helped gain distribution in Tesco, Morrisons, Sainsbury’s and ASDA.● Clients worked with include; Little Moons, Indie Bay Snacks, Served Drinks, Dambisa Moyo and Crista Galli Ventures.
Recommendations
Education
- Mini Marketing MBAMarketing Week202112 week course taken by renowned marketer, Professor Mark Ritson. Achieved an A Grade, and was in top 20% of class, amongst exec-level marketers from global organisations. https://mba.marketingweek.com/marketing/
- Business Management BA HonsDe Montfort University2019First Class Honours ● Was one of the select few to be chosen in my year to represent the university in a Summer School based in Liaoning University, China. ● Was selected to become a course ambassador and member of the course committee by the Head of the Business school.
Certifications
- Google Analytics IQGoogle2020
- LinkedIn Marketing FundamentalsLinkedIn2022
- LinkedIn Marketing StrategyLinkedIn2022