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George Bott

Brand & Content Strategy
  • Suggested rate
    €365 / day
  • Experience3-7 years
  • Response rate100%
  • Response timeA few days
The project will begin once you accept George's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
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Skill set (36)
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George in a few words
I collaborate with brands to re-energise their commercial, communication, and creative strategies to rediscover their unique identity, reconnect with their audience, and utilize data-driven insights to enhance their performance.

The right mindset is needed to produce a truly useful strategy. It is about seeing how to win, rather than planning the next step.

With several years of experience across most sectors, I've worked with renowned global brands such as Coca-Cola and Ferrero, as well as proven startups such as Ocean Bottle, developing a deep understanding of how a company's brand strategy is closely linked to its needs and goals.

My highly skilled and independent approach to projects, combined with my ability to thrive in collaborative team environments, enables me to provide comprehensive support to clients at every stage of the process - from initial workshops to planning and execution.

I believe that rigorous and efficient strategic thinking should be the foundation of every decision. It helps us to question long-held assumptions that typically restrict growth & alienate brands.

Discover how you can stand out.

Experience
  • Vovi
    Creative Strategist
    PRESS & MEDIA
    May 2022 - Today (2 years and 7 months)
    London, UK
    Heading creative strategy output for digital & social channels at an award-winning digital creative agency, recently leading a brand & web design project for a top finance firm, winning an Awwwards Site of the Day.

    -Comprehensive brand strategy, seamlessly integrating positioning, communication plans, & activations
    -Conduct immersive client workshops to devise bespoke marketing plans, combining client vision & insights
    -Perform in-depth research & surveys to deliver audience analytics, segmentation & SEO for social campaigns
    -Employ these findings to inform & structure paid & organic content across various channels & media
    -Enhance Customer Experience through integrated strategy spanning digital ads, socials & web design
    -Monitor active campaign performances using advanced analytics tools to guide future brand activations
    - Brief & manage teams across departments allowing for simultaneous & dynamic multi-channel projects
    - Build client relationships, to drive an increase in new business & volume of work from existing clients
    - I transformed Vovi's video service into a key content offering & dependable revenue stream
    - Led new video process, from ideation, storyboarding, & script writing, to pitching & pre-production
    - Lead multiple projects simultaneously, managing my time effectively to meet tight deadlines
    Customer Segmentation and Analysis Communication strategy Social media Branding Customer Journey Content marketing Market Research Brand Positioning Campaign Strategy
  • TLC Marketing Worldwide
    Planner at TLC Marketing Worldwide
    PRESS & MEDIA
    January 2021 - May 2022 (1 year and 4 months)
    London, UK
    Strategic Planner at a leading promotional marketing agency, pitching to C-suite executives at companies including MoneySupermarket & Coca Cola
    - Carry out in-depth Qualitative & Quantitative Research for both internal & external projects
    - Led survey creation & worked alongside the agency director to find relevant compelling insights
    - Led development of consumer insights & strategies in PPT decks used to guide campaign development
    - Developing Brand & channel strategies for marketing campaigns based on clients’ Tone of Voice
    - Create Insight Reports used by sales teams to best identify & obtain briefs from prospective clients
    - Contribute to & present at TLC’s global Thought Leadership webinars to 13 different markets.
    User Research Market Research Campaign Planning Channel Strategy FMCG Marketing
  • ANDRSON
    Growth Consultant
    TECH
    April 2020 - July 2020 (3 months)
    Dublin, Ireland
    Developed growth strategies which have increased the number of users & heightened app engagement for Anderson, an Irish AI-based music start-up
    Conducted Market Research to position various promotional activations
    - Developed new audience segmentation to better target user needs & improve the exisiting user journey
    - Boosted user experience with engaging interactive digital "Battle of the Bands" campaign
    - Used this content to run a simultaneous social ad campaign to further showcase artists & drive engagement
    Growth hacking Strategic planning Engagement Strategy User Research Communication strategy Consulting
    • Check out George's experience
Recommendations
Education
  • Bachelor of Arts
    Trinity College Dublin
    2018
    Bachelor of Arts - BA, Ancient & Medieval History
  • Erasmus Year, History
    Charles University in Prague
    2017
    Erasmus Year, History