Skill set
Geetanjali in a few words
Senior Product Manager | MVP Strategy | Workflow Automation | AI-Driven Product Design
I'm a Product Management professional with 8+ years of experience building digital products across B2C, travel tech, and SaaS. I specialize in turning complex business problems into simple, scalable product solutions—with a strong focus on MVP development, product strategy, and back-office workflow automation using AI.
Whether you're an early-stage startup shaping your first product or a scale-up optimizing existing processes, I help you:
✅ Define and prioritize your roadmap
✅ Launch lean, validated MVPs
✅ Streamline internal operations through AI-powered workflows
✅ Collaborate across engineering, design, and business teams to ship fast and learn faster
🔍 Industries I've worked with: Tech, Travel, Fintech, SaaS, Food tech, OTT
🌍 Based in Barcelona | Available for remote freelance projects across Europe and India
Let's build something users love—and that makes your business smarter.
Experience
- GlovoDelivery Hero, Product ManagerMarch 2022 - Today (3 years and 2 months)Barcelona, Spain• Helping new users activate better on Glovo (place at least 3 orders), thereby increasing their retention• Improved "First Order Free Delivery visibility" led to a 0.35 pp increase in New User conversion (ROI Positive)• Improved and timely "Second Order Free Delivery" led to 7 pp increase in Second order to First Order conversion (ROI Positive)• Improved the ROI of "Second Order Free Delivery" by building a Predictive Segmentation Model, reducing the reach thereby controlling the spends
- Dream11Product Data ManagerNovember 2019 - February 2022 (2 years and 3 months)Mumbai, Maharashtra, India• Worked on a Causal Inference Analysis, to understand the impact of Network in user gameplay behavior using Matching Algorithm (CausalML) optimized ~5% engineering cost and influenced product business strategy• Worked on designing Network-based experiment design at scale, which resulted in 100% automated experimentation and AB testing on our in-house experimentation platform, helped in reducing ~80% Network effect in experiments compared to the randomized approach• Led the revamping of New User Journey via multiple AB tests, increased Registration to First Order conversion by 5%• Worked on building the KPI Tree to define the success of Social in Gameplay and other product initiatives driving engagement on the platform and designed campaigns, resulting in meeting our Hypothesis on Product for the last 8 months (ability to solve loosely defined business problemstatements)• Built a heuristical Fraud detection model, helped in catching ~70% of Frauds in Referrals at registration• Identified potential user segments and created user journeys to increase readoption for the chat feature leading to an increase in the Week 4 retention 7%• Drove Data and Product Insights Education, with 50+ team members including engineering, designers, and leadership
- HOTSTARSenior Product AssociateOctober 2018 - October 2019 (1 year)Mumbai, Maharashtra, India• Built the Marketing Attribution model and optimized the cost of marketing by ~3% in a quarter• Strategized and automated the campaign cohorts creation and Analysis, reducing Analytics Adhoc tasks from 30% to less than ~5%• Created and automated all daily business reports (KPIs) and dashboards, which increased data and insights consumption by ~15%
Recommendations
Education
- Bachelor of Technology2016Bachelor of Technology (in Computer Science & Engineering)
- A.P.J.Abdul Kalam Technical UniversityA.P.J.