Francine Guilen

I work as a copywriter, creative director, or strategic designer, sometimes all three at the same time. I create, write, and prototype manifestos for brands, advertising campaigns, and content for all types of communication projects. Santander, Natura&CO, Itaú, Petrobras, Coca Cola, Vivo, Meta, Johnson&Johnson, Edenred, and Heinz are some of the brands that have benefited from my work, either independently or through studios and agencies such as Tátil, Ogilvy, DDB, and DM9.

Skills: Strategic Design · Branding & Identity · Creative Writing · Brand Development · Collaborative Work · Brand Awareness · Brand Management · Team Leadership · User Journeys · Virtual Collaboration · Experience Design · Branding · Copywriting · Creative Strategy · Creativity and Innovation · Design thinking · Concept Development · Client Presentation · Cross-team Collaboration · Communications Planning · Scriptwriting · Writing · Digital Copywriting · Storytelling · Trend Research

In its 4 years of existence, my company has developed its own conceptual design process for events, serving clients in various Brazilian states, as well as in England and Portugal. Naturally, it has evolved into a content hub on the subject, incorporating the creation of events and training for professionals in the field.

I led the creative team, working in partnership with the CCO, approving and developing concepts, content, and writing campaigns. Some clients: Natura, Intimus, Huggies, Caloi, and Walmart.

Projects:

Natura (father's day – digital campaign)

• Natura (product - digital campaign)

• Huggies product campaign

Competences: Conceptualizing

• Copywriting

• Creative team leadership

• Creative planning

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