- FreelanceData Visualization & Data MarketingCONSULTING & AUDITSJuly 2021 - Today (3 years and 8 months)Barcelone, CT, Espagne
- GoNet GroupChief Growth OfficerTECHDecember 2020 - October 2021 (11 months)• Collection and Analysis of data and customer feedback to establish new practices for commercial services.• Establishment of the Strategy, and Execution of Commercial Strategies and Change Management.• Oversee procedures by providing guidance and feedback for the design of new processes or procedures.• Provision of advisory services to the Group Chairman on transformation/change initiatives for the group companies.• Design and implementation of the Growth as a Service (GaaS) solution (strategic design, processes and culture as a service), Structuring and leading a cross-functional team: Strategy, Marketing, People.AchievementsGoNet:+ 400% qualified leads on the website.+ 140% RR.SS interactions.+ 15,000 unique visitors.MetaFinanciera:+ 63% qualified leads on the website.• Branding and corporate identity.• Corporate website design.
- ShopperChief Revenue OfficerTECHJanuary 2020 - May 2021 (1 year and 5 months)• Collection and Analysis of data and customer feedback to establish new practices for commercial services.• Establishment of the Strategy, and Execution of Commercial Strategies.• Built, structured and led the revenue office from 0 to 100: sales, marketing, and customer success.• Designed strategic roadmaps, Implementation of transversal action plans & Supervision of revenue generation operations including:Redesign of the corporate website, Customer acquisition pipeline (direct/indirect sales, paid social networks, brand strategy, lead generation) & Retention (activation, engagement & upsell), Qualitative feedback for product development and strategic partnerships.• Implementation of agile procedures and analysis of daily/weekly/monthly metrics (KPI/OKR) to drive a high-performance, customer-centric, data-driven and meritocratic culture.• Creation of processes and playbooks, organization of team building workshops and implementation of best practices to operate efficiently and with great agility, responding to the adaptation processes of the COVID-19 pandemic to enable work remotely by leveraging digital capabilities.AchievementsMarketing:+473% interactions.+819.6% audience additions.+122.6% pre-leads.+54% qualified leads.+128% converted leads.• 33.6% avg conversion rate.• Only 44.7% budget used.Sales:+ 9900% sales in 6 months (from 2 to 200 SaaS new monthly subscriptions in 6 months).+ 52100% unique customers traction (from 2 to 1,044 in 6 months).+306% year-on-year sales volume.• Months 1-7: from 2 to 1,044 unique customers traction.+54.1% invoiced sales value.+113.2% cumulative sales (plan vs reality).Customer Success:+64.10% customer onboarding.+58.21% operational customers.-58.4% churn rate.-50.2% incidents.-89.3% uptime integration of AVG clients.Partnerships:• Uber, Rappi, Didi, Zettle, TouchBistro, UEats, Deliverect, among others.
Christophe Hoarau recommend Florian
Working with him on the automation of processes and the implementation of our internal tools has been a real success.
His contribution to our daily lives has been considerable, I recommend this freelancer !
- Specialized Master (M.S.), International Business ManagementESCP Business School2011• City Law School, London - Certificate of studies « International Business Seminar »
- Master of Law (LL.M.), International Business LawUniversité de Montpellier2010• University of Montpellier - Specialized Studies Certificate « International commercial law and taxation » • University of Florida - Summer School Program « International Business Law »
- Juris DoctorUniversité d'Ottawa2010• Recipient of the 2009-10 Ottawa Law Review / Gowlings LLP Writing Prize: « Age of Enlightenment philosophical principles in the 1982 Constitution Act ».
- AuditeurIHEDN - Ecole Militaire2013