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Florian N.

Acquisition Marketing
1 recommendation
  • Suggested rate
    €400 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Florian's quote.
Location and workplace preferences
Location
Barcelone, CT, Espagne
Can work onsite in your office in
  • and around Barcelone (up to 50km)
  • and around Madrid (up to 50km)
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Skill set
Industry fields of expertise
Florian in a few words
Consultant en marketing d'acquisition axé sur les résultats, j'ai fait mes preuves dans l'utilisation de stratégies de marketing basées sur les données pour stimuler la croissance et accroître la notoriété de la marque.

Spécialisé en SEO, CRO et SMM, j'excelle à transformer les informations en stratégies concrètes qui stimulent l'engagement et les taux de conversion.


Je ne facture que la moitié de mes honoraires pour les projets sociaux, ambiants ou RSE (RSE).
Experience
  • Freelance
    Data Visualization & Data Marketing
    CONSULTING & AUDITS
    July 2021 - Today (3 years and 8 months)
    Barcelone, CT, Espagne
    Data Visualization Data Marketing Marketing Strategies marketing automation
  • GoNet Group
    Chief Growth Officer
    TECH
    December 2020 - October 2021 (11 months)
    • Collection and Analysis of data and customer feedback to establish new practices for commercial services.

    • Establishment of the Strategy, and Execution of Commercial Strategies and Change Management.

    • Oversee procedures by providing guidance and feedback for the design of new processes or procedures.

    • Provision of advisory services to the Group Chairman on transformation/change initiatives for the group companies.

    • Design and implementation of the Growth as a Service (GaaS) solution (strategic design, processes and culture as a service), Structuring and leading a cross-functional team: Strategy, Marketing, People.

    Achievements
    GoNet:
    + 400% qualified leads on the website.
    + 140% RR.SS interactions.
    + 15,000 unique visitors.

    MetaFinanciera:
    + 63% qualified leads on the website.
    • Branding and corporate identity.
    • Corporate website design.
    Data visualisation data marketing Marketing Strategy sales strategy
  • Shopper
    Chief Revenue Officer
    TECH
    January 2020 - May 2021 (1 year and 5 months)
    • Collection and Analysis of data and customer feedback to establish new practices for commercial services.

    • Establishment of the Strategy, and Execution of Commercial Strategies.

    • Built, structured and led the revenue office from 0 to 100: sales, marketing, and customer success.

    • Designed strategic roadmaps, Implementation of transversal action plans & Supervision of revenue generation operations including:
    Redesign of the corporate website, Customer acquisition pipeline (direct/indirect sales, paid social networks, brand strategy, lead generation) & Retention (activation, engagement & upsell), Qualitative feedback for product development and strategic partnerships.

    • Implementation of agile procedures and analysis of daily/weekly/monthly metrics (KPI/OKR) to drive a high-performance, customer-centric, data-driven and meritocratic culture.

    • Creation of processes and playbooks, organization of team building workshops and implementation of best practices to operate efficiently and with great agility, responding to the adaptation processes of the COVID-19 pandemic to enable work remotely by leveraging digital capabilities.

    Achievements

    Marketing:
    +473% interactions.
    +819.6% audience additions.
    +122.6% pre-leads.
    +54% qualified leads.
    +128% converted leads.
    • 33.6% avg conversion rate.
    • Only 44.7% budget used.

    Sales:
    + 9900% sales in 6 months (from 2 to 200 SaaS new monthly subscriptions in 6 months).
    + 52100% unique customers traction (from 2 to 1,044 in 6 months).
    +306% year-on-year sales volume.
    • Months 1-7: from 2 to 1,044 unique customers traction.
    +54.1% invoiced sales value.
    +113.2% cumulative sales (plan vs reality).

    Customer Success:
    +64.10% customer onboarding.
    +58.21% operational customers.
    -58.4% churn rate.
    -50.2% incidents.
    -89.3% uptime integration of AVG clients.

    Partnerships:
    • Uber, Rappi, Didi, Zettle, TouchBistro, UEats, Deliverect, among others.
    Data Visualization Data Marketing Marketing Strategy sales strategy
1 recommendation
CH

Christophe Hoarau recommend Florian

Christophe HoarauCH
1/18/2023
Florian, as CRO, has a 360 vision of business issues
Working with him on the automation of processes and the implementation of our internal tools has been a real success.

His contribution to our daily lives has been considerable, I recommend this freelancer !
Education
  • Specialized Master (M.S.), International Business Management
    ESCP Business School
    2011
    • City Law School, London - Certificate of studies « International Business Seminar »
  • Master of Law (LL.M.), International Business Law
    Université de Montpellier
    2010
    • University of Montpellier - Specialized Studies Certificate « International commercial law and taxation » • University of Florida - Summer School Program « International Business Law »
  • Juris Doctor
    Université d'Ottawa
    2010
    • Recipient of the 2009-10 Ottawa Law Review / Gowlings LLP Writing Prize: « Age of Enlightenment philosophical principles in the 1982 Constitution Act ».
Certifications
  • Auditeur
    IHEDN - Ecole Militaire
    2013