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Florence Deschenes

Consultante Senior Marketing Digital

Can work in or around Paris

  • 48.8546
  • 2.34771
  • Suggested rate €1,500 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Florence's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Florence's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 10km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
Company size
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Categories

Skills (42)

Florence in a few words

Self-motivated Senior Sales & Marketing Leader with 12 years of experience overseeing partnerships growth. Revenue management & sales quota expertise. Tenured digital project & product manager.

I have a deep knowledge of the french digital ecosystem, having worked in digital consulting for most major retail brands for Google. My approximately 12 years experience at Philips and Google help me build growth management expertise.

I am a trusted advisor with great leadership and communication skills with the ability to effectively interact with key internal and external stakeholders.

I have a history of strong goal delivery focus through excellent partner management and relationship.

Experience

Google - Alphabet/Google

Press & Media

EMEA Partnerships Lead

Paris, France

June 2021 - January 2022 (7 months)

Go to market strategy for shopping content partnerships in EMEA (financial, logistics, product & reviews partners…).
Leading cross-functional teams for content partners including marketing, product and customer success teams (20 professionals).

Google - Alphabet/Google

Press & Media

Strategic Partner Development Manager

Paris, France

November 2018 - June 2021 (2 years and 7 months)

Launched Google Shopping Action in France (worldwide première).
Merchant development & growth: 19M€ in year 1, +65% year 2.
Leading account management teams, 10 professionals (merchandisers, category managers, customer success managers & Customer support officers).
Program management including new feature launches.

Google - Alphabet/Google

Press & Media

Account Director - Digital transformation Entreprise accounts

Paris, France

October 2016 - November 2018 (2 years and 1 month)

Digital transformation advisory on digital branding & performance marketing strategies.
56M$ advertising revenue, +39% growth.
89% overall satisfaction on portfolio (+10% vs. country/+11% vs. global)
Co-marketing case study publications on omnichannel and media-mix

Google - Alphabet/Google

Press & Media

Team Lead & Senior Account Manager - Brands & Retail

Dublin, Irlande

January 2015 - November 2016 (1 year and 10 months)

Team lead fashion and beauty retail team (4 account managers), 120M$ + annual revenue, +42% growth.
Performance marketing and brand media strategy.
45M$ in digital advertising revenue managed + 67% growth.
Hiring committee for EMEA sales teams, 30 hires yearly.

Philips France Commercial - Philips Healthcare

Retail (Small Business)

Marketing Lead

Paris, France

July 2013 - November 2014 (1 year and 4 months)

Responsible for the marketing strategy of coffee business on the French market - 15M € turnover (full P&L responsibility).
Marketing and communication owner (PR, online & offline media …)
Leading the category supported by a trade marketer, marketing assistant and demand supply manager.

Philips France Commercial - Philips Healthcare

Retail (Small Business)

Trade Marketing Manager

Paris, France

September 2011 - September 2013 (2 years)

Trade marketer of the year 2012.
In charge of domestic appliances : 60M€, 100 + references.

Philips France Commercial - Philips Healthcare

Retail (Small Business)

Sales Area Manager

Marseille, France

January 2010 - September 2011 (1 year and 8 months)

Area Sales Manager Southern France - 8M€ Turnover 500 references.
Responsible for a 100 retail partner portfolio.

Education

  • Master in International Business

    Grenoble Graduate School of Business

    2010

  • Bachelor in International Business

    NEOMA

    2008

  • Bachelor in International Business

    Universidad de Monterrey

    2005

Certifications