Description

My name is Fernando Perez, a Global marketing leader with 15 years’ experience in New York (US) and Madrid (Spain), managing brands like Coca-Cola, Mahou, NFL, IBM, AstraZeneca, Pandora, or Michelin. With a strong background in marketing strategy

and digital business, I just finished my last role with Mahou, where I led the sports marketing and partnerships team, creating work that delivers results and influences today’s culture.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Mahou San Miguel
Sports Brand & Content Manager
AGRICULTURE
May 2024 - January 2026 (1 year and 8 months)
Madrid, Spain
• - Designed and implemented Mahou's football territory strategy by leveraging key sponsorships with Real Madrid, Atlético de Madrid, La Liga, and other local teams; led a team of3 direct reports and 3 local marketing professionals
• - Developed and executed digital and social media strategies to enhance brand presence, ensuring seamless alignment with global brand milestones and football calendar events
• - Conducted in-depth analysis ofthe sponsorship ecosystem, developed and executed effective negotiation strategies, and established clear deliverables and KPIs throughout the contract development and signing phases
Account Management Content marketing Strategic planning Communication strategy Brand content
McCann New York
VP, Account Director
November 2021 - April 2024 (2 years and 5 months)
New York, NY, USA
- Led integrated client business and strategic relationship management, ensuring delivery of effective marketing
solutions and creative output across teams. Identified new opportunities and needs that drove business growth
- Managed and fostered relationships with key decision makers as the creative and strategic AOR lead
- Partnered with key internal and external stakeholders to implement synergies across all business areas
Account Management Business Lead Marketing Brand content Social media
McCann New York
Group Account Supervisor
May 2019 - October 2021 (2 years and 5 months)
• - Led integrated client business and strategic relationship management, ensuring delivery ofeffective marketing solutions and creative output across teams. Identified new opportunities and needs that drove business growth
• - Managed and fostered relationships with key decision makers as the creative and strategic AOR lead
• - Partnered with key internal and external stakeholders to implement synergies across all business areas