Felipe Caro

Illustration, Editorial illustration, Illustration applied to branding and products, Visual scribbing (live visual note taking for meetings and conferences)

Illustration is a big part of the Babylon Health brand and and key tool to make our service more user friendly and accessible to our customers. As part of the Design System and Service Alignment teams, my role is to develop, consolidate and maintain a cohesive Illustration system replicable across the different services and teams and that is unique to the Babylon Heath overall brand. This involves working closely with the brand, marketing, design and research teams to ensure the brand is experienced consistently both internally and externally.

As the lead of the visual design team, I manage a small group of designers and drive the Visual Design offering within the Storytelling team. My key role is to help both clients and EY stakeholders, to communicate information visually in a way that is clear, effective and engaging. This is done by bringing to life user insights, research findings, ideas, concepts and project outcomes in a visual form that tells a story such as infographics, journey maps, comic strips and live scribes.