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Evgeniya Dyachenko

Translation and Copywriter

Works remotely from Manchester

  • 53.471419
  • -2.244834
  • Suggested rate €250 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Evgeniya's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Evgeniya's quote.

Location and workplace preferences

Location
Manchester, England, United Kingdom
Remote only
Primarily works remotely

Verifications

Verified email

Languages

  • English

    Native or bilingual

  • Russian

    Native or bilingual

  • German

    Basic

Categories

Skills (13)

Evgeniya in a few words

A forward-thinking and creative Content Marketing Manager with 3+ years’ proven experience in developing various marketing, content and communications strategies in the fashion and e-commerce industries. Proven track record in delivering a data-driven, measurable and SEO-led content marketing strategy at large scale and driving awareness and consideration strategies. Known for strong copywriting skills and coordinating with stakeholders. Skilled in producing engaging content and editorial plans, editing for various digital platforms, measuring results and running successful marketing and SMM campaigns, which resulted in growth of
traffic and customer acquisition. Well in an ever-changing environment, with experience of successfully managing a portfolio of 5 websites and with strong commercial acumen. Brings excellent communication and leadership skills.

Experience

THG Ingenuity

Retail (Large Retailers)

Luxury Brands Content Executive

October 2022 - Today (5 months)

Creating concise, accurate and short product description that reflects a strong customer awareness of a product and demonstrates good brand knowledge (Calvin Klein, Barbour International, Polo Ralph Lauren, Ted Baker, etc): the average number of SKU published per day is around 20-25.
•Conducting trends, industry and brand research to keep copies up-to-date.
•Working closely with trader and other content teams to organise and prioritise content ahead of deadlines and launches.

LOOKFANTASTIC Russia

Retail (Large Retailers)

Translation and Content Executive

Manchester, England, United Kingdom

September 2021 - October 2022 (1 year and 1 month)

Position - Translation and Content Executive

Accurately translated and reviewed product description content and 15+ landing pages (Estee Lauder, MAC, Yves Saint Laurent, Kerastase, Clinique, NuFace, etc) using accurate SEO keyword research to appear on website brand pages: increased sales by 4 times during 6 months.
•Developed ideas for the local market and researched, wrote and published 3 blogs posts weekly: increased readability and visibility by 27% during 6 months.
•Localised trend research in the local market to increase brand awareness and customer appeal.
•Created and optimised 46 blog posts and on-site content according to the internal linking plan.
•Supported the Content cluster project: was shortlisted in the European Search Awards 2022.

Stackt

Transportation

Content Writer

London, UK

June 2021 - October 2021 (4 months)

Moving and storage tech company for personal and corporate needs that secures £500,000 funding from Haatch, ZAKA Startups and Metropolis Ventures after 12 months of operation.

Position - Content Writer

•Created a full social media content strategy for company's Instagram based on company's business strategy.
•Prepared competitor analysis to achieve the biggest page reach and audience engagement.
•Delivered audience-led creatives and developed the visual identity of the company using graphic design tools.
•Edited Instagram copy and supported the ad hoc copy requests when necessary including web design creatives.

European Cultural Centre

Culture

Marketing & Communications Executive

Moscow, Russia

August 2019 - December 2019 (4 months)

Position - Marketing & Communications Executive

•Supported the delivery of a holistic digital marketing strategy, which ensured an impactful marketing experience, powerfully promoting the brand. Social media followers increased by 17%.
•Created full, SEO-optimised content assets across all social channels, applying strong copywriting skills – managed editorial schedule and publishing plans. Delivered engaging on-brand visuals to accompany the copy.
•Prepared project execution pipelines, planned strategy and budget, organised cultural and art events: managed suppliers, sourced venues, organised events personnel, ordered merchandise.
•Improved communication with strategic partners and exhibition participants by streamlining processes.
•Analysed content demand, customers feedback and applied research results to creation of better-targeted content.

Education

  • Master of Arts

    Aarhus University

    2020

    MA in European Studies

  • Bachelor Degree in Linguistics and Translation Studies

    Pushkin Leningrad State University

    2018

    Bachelor Degree in Linguistics and Translation Studies

  • Associate Degree in International Relations

    The All-Russian State University of Justice

    2017

    Bachelor Degree in International and Constitutional Law