Evgeniya Dyachenko, Translation and Copywriter

Check out Evgeniya's expertise

A forward-thinking and creative Content Marketing Manager with 3+ years’ proven experience in developing various marketing, content and communications strategies in the fashion and e-commerce industries. Proven track record in delivering a data-driven, measurable and SEO-led content marketing strategy at large scale and driving awareness and consideration strategies. Known for strong copywriting skills and coordinating with stakeholders. Skilled in producing engaging content and editorial plans, editing for various digital platforms, measuring results and running successful marketing and SMM campaigns, which resulted in growth of

traffic and customer acquisition. Well in an ever-changing environment, with experience of successfully managing a portfolio of 5 websites and with strong commercial acumen. Brings excellent communication and leadership skills.

THG Ingenuity

Luxury Brands Content Executive

RETAIL (LARGE RETAILERS)

October 2022 - Today (2 years and 2 months)

Creating concise, accurate and short product description that reflects a strong customer awareness of a product and demonstrates good brand knowledge (Calvin Klein, Barbour International, Polo Ralph Lauren, Ted Baker, etc): the average number of SKU published per day is around 20-25.

•Conducting trends, industry and brand research to keep copies up-to-date.

•Working closely with trader and other content teams to organise and prioritise content ahead of deadlines and launches.

LOOKFANTASTIC Russia

Translation and Content Executive

RETAIL (LARGE RETAILERS)

September 2021 - October 2022 (1 year and 1 month)

Manchester, England, United Kingdom

Position - Translation and Content Executive

Accurately translated and reviewed product description content and 15+ landing pages (Estee Lauder, MAC, Yves Saint Laurent, Kerastase, Clinique, NuFace, etc) using accurate SEO keyword research to appear on website brand pages: increased sales by 4 times during 6 months.

•Developed ideas for the local market and researched, wrote and published 3 blogs posts weekly: increased readability and visibility by 27% during 6 months.

•Localised trend research in the local market to increase brand awareness and customer appeal.

•Created and optimised 46 blog posts and on-site content according to the internal linking plan.

•Supported the Content cluster project: was shortlisted in the European Search Awards 2022.

Stackt

Content Writer

TRANSPORTATION

June 2021 - October 2021 (4 months)

London, UK

Moving and storage tech company for personal and corporate needs that secures £500,000 funding from Haatch, ZAKA Startups and Metropolis Ventures after 12 months of operation.

Position - Content Writer

•Created a full social media content strategy for company's Instagram based on company's business strategy.

•Prepared competitor analysis to achieve the biggest page reach and audience engagement.

•Delivered audience-led creatives and developed the visual identity of the company using graphic design tools.

•Edited Instagram copy and supported the ad hoc copy requests when necessary including web design creatives.

Check out Evgeniya's experience

Master of Arts

Aarhus University

2020

MA in European Studies

Bachelor Degree in Linguistics and Translation Studies

Pushkin Leningrad State University

2018

Bachelor Degree in Linguistics and Translation Studies

Associate Degree in International Relations

The All-Russian State University of Justice

2017

Bachelor Degree in International and Constitutional Law