January 2022 - December 2022 (12 months)
Manchester, United Kingdom
• Drafted marketing reports and evaluated against defined metrics to identify and address performance gaps.
• Interpreted KPI's and translated findings into optimisation actions.
• Created content for social media and website using Canva, Microsoft Office, Adobe Premier, and Adobe Photoshop.
• Sourced, optimised, and uploaded new content to social media and website using Hootsuite and Umbraco (CMS) respectively.
• Defined clear metrics to measure impact and track progress of ongoing and newly launched campaigns.
• Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns through competitor analysis and consultation with the hospitality team.
• Collaborated with the sales team to identify promotional and cross-selling opportunities.
• Organised and executed email campaigns capitalising on aforementioned cross-selling opportunities and managing customer relationships.
• Wrote monthly newsletters outlining latest company developments and promoting content.