Etain O'Carroll

Travel writer and photographer with digital, guidebook, editorial, commercial and SEO experience.

• Co-author of over 40 Lonely Planet travel guides and trade and reference titles.

• Online contributor to BBC, The Telegraph, CNN, Google, Enveritas, The Irish Times and numerous others.

• Freelance content provider and editor for B2C communications, brand partnership copy, direct marketing material and advertising copy for award winning travel agency Audley Travel.

• Author of Visit Britain touring guides and promotional materials for Tourism Ireland.

• Lead artist on public art projects with Crisis, the national homeless charity to mark their 50th anniversary; Nuffield Orthopaedic Centre Oxford to create images for their new wing; Loughegar National School to create artwork for the foyer of their new building; Roscommon County Council working on storytelling project with Traveller children under the National Anti-Racism Awareness Programme. I am well used to adapting my writing to a variety of markets, operating to tight deadlines and using a methodical approach to planning and organising my workload in order to juggle multiple tasks and projects. I have many years experience of writing and editing for well-respected international publishers, creating engaging and well optimised web content, and have a proven awareness of the importance of branding and house style. Clients include: Lonely Planet; BBC; CNN; The Telegraph; Chronicle Books; Irish Times; Sunday Business Post; Tourism Ireland; Visit Britain; Cara Magazine; Enveritas; ireland.com; Audley Travel.

Communications for CAG Oxfordshire, an umbrella group supporting over 90 grassroots climate action organisations. Management of two newsletters, website and social media, content creation, oversaw website redevelopment, comms strategy planning and preparation and delivery of the 20th-anniversary celebrations including an exhibition involving 20 groups working alongside local artists and storytellers .