Ester Xofra Mateo

• Designed responsive interfaces for Bershka's website and mobile apps (Android & iOS).

• Audited UI components to support the implementation and expansion of the design system.

• Ensured consistency with brand guidelines and accessibility standards.

• Created interactive prototypes for usability testing and gathered actionable feedback.

• Assisted UX researchers in analyzing usability test results to refine the user experience.

• Collaborated with developers to refine and implement design improvements.

• Participated in agile sprints and prioritized tasks with stakeholders.

During my internship at HelloMrLead, I was part of a multidisciplinary team working on RockStar Data, a custom-built software solution for a holding company managing multiple nightclubs and pubs in Spain. My role focused on designing an intuitive and accessible interface to help key stakeholders track business performance and make informed decisions. A major challenge was presenting complex analytics in a clear way for non-technical users, such as general managers.

• Designed user-friendly dashboards to simplify business analytics for non technical users.

• Developed intuitive data visualizations to make insights actionable.

• Created wireframes and prototypes to test the product in early stages.

• Conducted usability testing with both industry experts and potential end users.

• Ensured accessibility and clarity in the presentation of complex business data.

• Prepared presentations for key stakeholders to report on project progress and design iterations.

• Analyzed usability test results and synthesized key insights into reports.

• Conducted heuristic evaluations to identify usability issues.

• Proposed design improvements based on research findings.

• Created wireframes and design recommendations to enhance user experience.

• Assisted in benchmarking and competitor analysis for UX best practices.

• Prepared presentations and reports for stakeholders.