Skill set
Industry fields of expertise
Estelle in a few words
I am passionate and love marketing, in the core aspects of defining the brand, product and key audience, before creating a comms and promotion strategy. I provide advisory services to help organisations grow by innovating in their product and service portfolio, understanding consumers' needs, whilst meeting their net zero goal. I work with businesses in the UK and France.
In the past I have used consumers data and insights to generate a new business model for O2, based on a susbcription to own new tech. I led the project from beginning to end, from scoping, to consumer insights, new product development and business case. This met the need for customer centricity, new commercial streams and sustainability.
The way I work with organisations is: 1) understand their business challenge, 2) scope the work I recommend we do, 3) deliver the project 4) follow up on results and implementation.
Experience
- Levelle ConsultingDirectorCONSULTING & AUDITSOctober 2024 - Today (8 months)United KingdomWith 25 years experience working for large international organisations as a product manager, innovation and customer experience expert, I am eager to use marketing as a force for good, to help small and medium organisations achieve their net zero goals in the UK and the EU.I focus mainly on strategic marketing and new product/ proposition development, using insights to identify a customer need and start developing a new product or service.I tailor my services to each organisation, however I offer a 5 day Sprint as my core service to help you answer a core business objective:- day 1: strategic marketing audit- day 2: customer insights- day 3: co-creation/ concept development- day 4: concept refinement and prioritisation- day 5: innovation pipeline and recommendationsGet in touch for a free initial consultation!
- Virgin Media O2Head of insight - proposition & innovationTELECOMMUNICATIONSMarch 2023 - April 2024 (1 year and 1 month)London, UKGenerating insights about high value target customers for O2, to understand their wants, needs and behaviours, to create new propositions (CVPs) for the UK market.
- Virgin Media O2Head of CEX measurement & governanceApril 2022 - March 2023 (11 months)
1 recommendation
AS
Alex Stevenson recommend Estelle
1/27/2025
Estelle provided an initial consultation regarding the promotion of Thames Valley Wine School. Here insights were incredibly helpful and directed me to focus on consolidating the branding, focusing on my different client bases, utilising the main platforms that each base best represents. As well as different plans for marketing across the year. I found Estelle very easy to deal with, very clear and concise and would highly reccomend her.
Education
- Master of ScienceEDHEC Business School1999Master of Science - MS, Business Administration and Management, General
- Circular Economy, Circular EconomyCambridge Judge Business School2021Circular Economy, Circular Economy
- Postgraduate Diploma, Business studiesThe London School of Economics and Political Science (LSE)1999Postgraduate Diploma, Business studies
- Master of ScienceEDHEC Business School1999Master of Science - MSc, Business Administration and Management, General
Certifications
- Carbon LiterateCarbon Literacy Project2024
- Business and Climate Change: Towards Net Zero EmissionsCambridge Institute for Sustainability Leadership2024