Description

Brand & Growth Marketing Freelancer based in Madrid, working with startups, agencies, and creative businesses.

I help brands grow through marketing strategy, branding, partnerships, content ecosystems, communication, and project coordination from strategy to execution. With experience across tech, startups, hospitality, agencies, and creative industries !

🛠 What I bring to your project:

-Brand Strategy: Defining global brand narratives and high-level positioning to support product evolution.

-Product Marketing (GTM): Spearheading Go-to-Market strategies for products, creating messaging frameworks, and sales enablement tools.

-Growth & Content Marketing: Optimizing the AARRR funnel, automating workflows via HubSpot, and managing SEO-optimized content ecosystems.

-Project Management: Delivering end-to-end technical projects, including 3D media, web platforms, and Agile roadmaps.

📈 Proven Impact:

-Scaled a corporate Linkedin account from 4K to 10K+ followers (+150% growth).

-Launched a newsletter from 0 to 2,000+ subscribers in under a year.

-Scaled a "Product" community to 1,500+ active members to drive business opportunities.

-Led full brand identity overhauls, including logo redesigns and visual evolution.

🌍Tech Stack:

Multilingual: Native French, C1 English, and Fluent Spanish

HubSpot, Product Fruits, WordPress, Figma, Notion, and AI productivity tools.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 15km), Las Palmas de Gran Canaria (up to 30km), Málaga (up to 20km), Barcelona (up to 10km)

Sequence ERP
Marketing & Product Marketing Manager
BANKING AND INSURANCE
June 2025 - March 2026 (9 months)
Madrid, Spain
Brand Narrative: Defined and deployed the global brand narrative and communication strategy for international markets.
GTM Strategy: Defined global brand narratives and GTM strategies for AI and Fintech products
Strategic Positioning: Built messaging frameworks and brand positioning to support the product's evolution.
Content Curation: Managed high-quality multi-channel content (web, email, product onboarding).
Operational Marketing: Built and optimized automated marketing funnels and workflows via HubSpot and Product Fruits and specifics landing pages.
Press relations Go-to-Market (GTM) Strategy Brand Strategy Marketing digital Agent IA
Monsieur Guiz (Humanskills Group)
Marketing Project Manager
CONSULTING AND AUDITS
April 2023 - June 2025 (2 years and 2 months)
Madrid, Spain
Brand Authority: Developed the agency’s strategic positioning and supported demand generation. Did a complete rebranding: spearheaded the agency’s visual evolution, including a full brand identity overhaul and logo redesign.
Creative Content: Managed SEO-optimized blog content, social media, and WordPress ecosystems. Launched a newsletter from 0 to 2,000 subscribers in under a year and managed SEO-optimized content ecosystems.
Product Community Growth: Scaled the"We Love Product" community to 1,500+ active members, leveraging engagement data to identify new business opportunities and brand ambassadors. Scaled our Linkedin from 4K to 10K+ followers (+150% growth).
Strategic Product Marketing: Spearheaded the agency's re-positioning in the Product ecosystem.
Orchestrated the high-impact launch and scaling of 'MyPractice' (Product Serious Game), turning it into a topperforming asset and a key differentiator for the agency’s sales enablement. Co-create a Product Toolbox used as key differentiators in high-value sales pitches.
Go-to-Market (GTM) Strategy IA Product Marketing Hubspot
Les Gens & Vous
Digital Strategist & Project Manager
CONSULTING AND AUDITS
September 2021 - January 2022 (4 months)
Lyon, France
Digital Strategy: Led strategic digital initiatives to enhance brand visibility and engagement.
Operational Management: Managed complex projects including 3D media, web platforms, and editorial content for 5+ simultaneous clients.
Project Management: Managed digital campaigns, deliverables tracking, and project follow-up.
Brand content: Oversaw social media management, including content creation.
Campaign Management: Conducted performance analysis and optimization (Social Listening, SMO, SEA,performance measurement). Leveraged press relations, radio, TV replay, social media, and web strategies.
Clients : France éclat, Potel & Chabot, Les Montres françaises, Tomme de Savoie, Melonade, Eminence
Digital Strategy Project Management Brand Strategy Branded content SEA