Coming from a background of 20 years as a creative in the fashion industry, I have a love of conceptual design, trend and market research and storytelling. In 2010 I created a line of sustainable intimates, bazsarozsa, that I conceptualized, branded, designed and developed. Bazsarozsa was sold at key retailers such as Barneys and Journelle.

Alongside my fashion work, I have been passionate about wellness and personal development. I started my personal yoga journey in 1995, I became an Usui Reiki practitioner in 2003, and an IIN certified health coach in 2017.

2020 came as a time of reflection and allowed me the room to discover that I can bridge my creative design background with my personal passions in health, wellness and impact.

When I had bazsarozsa, I learned that not only did I have a love for brand building, it was also something that I proved to be good at. Working closely with partners during my career, I have also been able to peek behind the curtains to gain great insight into what works strategically across businesses of various scales and markets.

Tying this all together in a nice package, my goal is to help purpose driven brands in the food, wellness and lifestyle sector tell their story in an authentic and engaging way.