Emily Brewer, Marketing communications and content marketing

International brand, content, and marketing expert with almost 20 years industry experience - both client-side and agency-side. A highly experienced professional with a track record in senior management positions in digital and integrated functions. Proven leadership and know-how that is instrumental in helping companies achieve growth, buy-out, and new market entry.

My specialties include the whole integrated marketing mix ranging from digital marketing, brand development, content marketing, market research, influencer marketing, event management, international marketing, CRM, advertising, social media, direct marketing, PR, SEO, product marketing, service marketing, internal comms, and website management.

Proud to be working with clients of all shapes and sizes in a wide range of sectors, including creative, education, technology, wellness, hospitality, pharmaceutical, finance, charity, and retail. Brands I have worked with include John Lewis, Dell, Motorola, Amazon, BBC Worldwide, Lulu Guinness, Emma Bridgewater, and Equinix, to name but a few.

Creatology
Director
February 2017 - Today (8 years and 3 months)
Brighton and Hove, UK
Creatology is a micro brand consultancy that specialises in campaign delivery and content marketing. I work with independent businesses and large organisations that want to accelerate their brand share and breathe new life into their strategy and delivery. Using all forms of the media mix, I support business and marketing objectives by providing a range of solutions and toolkits that create new product and brand experiences. I offer significant expertise in content marketing, influencer marketing, branding, UX-led design and digital marketing. Client sectors include hospitality, finance, wellness, music, services, entertainment, education, pharma and technology.
John Lewis & Partners
Marketing Project Manager
RETAIL (LARGE RETAILERS)
July 2022 - November 2022 (4 months)
London, UK
Responsible for project managing integrated communications for existing and new customers. This includes a range of activities from managing creative and data briefs, managing comms from creation through to delivery (including reviews and approvals), agency management, managing multiple internal stakeholders such as commercial, loyalty, contact centre, resourcing, legal and compliance, managing delivery teams and aligning on objectives, briefs, timings (such as technical teams, data teams, and SalesForce), managing print fulfilment and distribution to stores, content development, sequencing, and email creation and delivery.
Caburn Hope
Marketing and PR Manager
May 2015 - April 2018 (2 years and 11 months)
Lewes, UK
Responsible for all marketing, content and PR activity for Caburn Hope both domestically and internationally. Key accountabilities: Manage all Caburn Hope news throughout relevant media Manage PR/media relations – negotiation, copywriting and placement Manage all social media and digital marketing activity – blogs, multiple social media accounts, SEO, e-shots, newsletters Manage all internal and external branding (brand development, EVP, positioning, proposition, IP, new product development, visual identity and tone of voice) Event management - conferences, networking, exhibitions and seminars Content strategy and management for lead generation, sales support, brand awareness and thought-leadership Develop, manage and accountable for all integrated marketing plans and budgets Website management - content, key messaging and design Market research - both in terms of quantitative and qualitative research fields

Master of Science
University of Sussex
2012
MSc, International Marketing
Graduate Diploma in Education
London Academy of Performing Arts
2002
Post Graduate Diploma
BA (Hons), Theatre & Media Arts
University of Plymouth
2001
BA (Hons), Theatre & Media Arts