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Emile Bertoux Digital Marketing & eCommerce ConsultantEB

Emile Bertoux

Digital Marketing & eCommerce Consultant
  • Suggested rate
    €338 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Emile's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
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Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Emile
Categories
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Skill set
Industry fields of expertise
E-commerce
Fashion and Cosmetics
Food and Beverage
Health and Wellness
Large Retailers
Emile in a few words
With over 10 years of experience in digital marketing and eCommerce, I have helped DTC and B2B brands grow through strategic planning, customer acquisition, and operational improvements. I have extensive experience with Amazon and other marketplaces, managing advertising, content optimisation, and logistics. Alongside this, I have a strong background in paid search, paid social, programmatic, SEO, and email marketing, enabling a full-funnel approach to drive growth.

Here are some of the services I offer:

- Full-funnel digital marketing strategy development
- Paid media campaign management (Google, Meta, TikTok, and programmatic)
- Audience targeting and segmentation
- Creative testing and optimisation
- Channel expansion (Amazon, Shopify, TikTok Shop)
- Operational support for logistics and customer relationship management
- Performance analysis and actionable insights

I am passionate about helping brands achieve sustainable growth by aligning strategies with business goals and overcoming barriers to efficiency and profitability. If you are looking for expertise to elevate your digital performance, let us connect!
Experience
  • Incubeta
    Head of Marketplace Advertising
    October 2021 - November 2024 (3 years and 1 month)
    London, UK
    INCUBETA
    • Launched Incubeta UK's marketplace advertising offering mainly focused on Amazon, developing the proposal base plan, defining best practices, and establishing a reporting process to drive incremental revenue for clients.
    • Led UK digital marketing strategy for high-profile clients, including Nestlé Health and Windmill Organics, achieving YoY sales growth through multi-channel campaigns across Paid Search, DSP, and social platforms.
    • Managed Amazon Paid Search and DSP campaigns, enhancing performance through data-driven insights and expanding advertising operations to marketplaces TikTok Shop.
    • Directed a team of 6 marketing professionals, improving client retention and satisfaction by overseeing 15+ portfolios and introducing operational efficiencies that cut activation time.
    • Delivered optimisation strategies in content (SEO, imagery), pricing, and logistics, increasing product availability, share of shelf (SOV), and return on investment (ROI).
    • Boosted client sales performance and operational efficiency by implementing process methodologies, automating workflows, and testing innovative solutions, reducing team activation time.
    • Facilitated global collaboration, sharing insights across teams in the US, UK, and Netherlands to enhance campaign performance and best practices.
    • Recruited and trained 4 new team members, improving team productivity and effectiveness through structured onboarding and cross-functional collaboration.
    • Supported clients in launching and scaling online stores on Shopify, TikTok Shop, and Amazon, ensuring seamless operations and enhanced customer experience.
  • PHD Media
    Senior Manager, Digital Commerce, Paid Social & Search
    December 2019 - October 2021 (1 year and 10 months)
    London, UK
    • Successfully planned and executed multi-million-pound multichannel campaigns for industry-leading FMCG clients, including SC Johnson and Diageo, across 10 countries and over 15 brands, driving exceptional performance.
    • Managed a growing client portfolio, consistently delivering high-impact results through data-driven strategies and client-focused execution
    • Achieved a 40% increase in cost efficiency and a 50% boost in ROAS by optimising multi-channel campaigns, ensuring clients maximise their return on investment across all platforms.
    • Led and mentored a high-performing team of 6+ members, improving team productivity by 25% through effective delegation, goal setting, and performance management.
  • Transcosmos
    Digital Advertising & Media Planning Manager
    July 2018 - January 2020 (1 year and 6 months)
    London, UK
    Created winning project proposals that secured 10 new client contracts and designed successful multichannel digital marketing strategies, including Paid Search, Paid Social, Social Media Management, CRM, Email Marketing, and Programmatic Advertising, driving client growth. Unified cross-functional teams to streamline campaign activation and collaboration. Optimised online presence and ad campaigns*, delivering maximum ROI and increased client conversions.
Recommendations
Education
  • Bachelor Degree in Cinematography & Production,
    EICAR
    2010
    Bachelor Degree in Cinematography & Production,