Skill set (18)
Elliot in a few words
I am a digital marketing professional with over five years of experience in the field, specializing in paid advertising. I have a proven track record of success managing campaigns on various platforms including Google Ads, Bing Ads, SA360, Facebook, LinkedIn, and Apple Search Ads.
I have experience working with a diverse range of industries, including discount comparison sites, SaaS products, temporary car hire, financial providers, and the UK's second-largest online retailer.
Focusing on key performance indicators such as CPA, conversions, and ROAS has helped drive measurable results for my clients.
As a member of an agency team, I have developed a strong understanding of the full marketing funnel, enabling me to provide a holistic approach to campaign management.
Experience
- Tug AgencyBiddable ManagerSeptember 2021 - Today (3 years and 7 months)London, UK
- MEDIACOMSearch Planner BuyerOctober 2019 - August 2021 (1 year and 10 months)London, UK
- Reverse Media GroupJunior PPC AnalystApril 2018 - August 2019 (1 year and 4 months)London, UK• Monitored daily operations over multiple PPC accounts across Google Ads, Microsoft Ads and Yahoo• Assist with strategy and spotting opportunities for growth in accounts• Performing keyword research and Competitor analysis.• Creating creative and compelling Ad text• Creating and planning a variety of PPC campaigns across a range.• Implementing data driven optimizations based on campaign/ account performance• Tracking and reporting back on new campaigns and tests as well as anomalies in data• Copy-writing and Wordpress• Managing and updating Profit and loss sheets
Recommendations
Education
- Marketing, MarketingLondon Metropolitan University2015Marketing, Marketing