Skill set
Ella in a few words
I am a Product Manager with a business background. I have worked for 5 years in product and business strategy. I guided both B2B SaaS seed startups and corporates to validate their product market fit, scale and explore business opportunities.
🚀 Main skills : vision definition | problems' understanding | user research | prioritization | solutions framing | go-to-market & launch | iterations
Experience
- AxeleoProgram ManagerMarch 2020 - September 2021 (1 year and 6 months)Paris, FranceWorking directly with founders, I guided 8 seed-stage B2B SaaS startups to scale:• Conducted user research with customers and internal stakeholders to identify pain points ;• Defined and prioritized key product and business challenges to address ;• Designed and animated workshops to validate Product Market Fit and define GTM strategies: Value Proposition, Product Strategy, Roadmap Priorization, Offer & Pricing Definition, Onboarding & Customer Success Strategies, AARRR Funnel, Sales Process ;• Provided continuous support to founders' tackling their day-to-day challenges. Product Strategy // Problem Definition // Solution Framing //
- Warner Bros. EntertainmentStrategy & Diversification OfficerMarch 2018 - March 2020 (2 years)Paris Metropolitan Area, FranceReporting directly to WB France EXCOM, I led the identification and development of strategic growth opportunities:• Identified and prioritized strategic growth opportunities: Marketplace, NFT, Gaming, Streaming, Audio, Kids Entertainment ;• Oversaw go-to-market strategies and monitored KPIs of key projects ;• Researched international expansion and opened an office in Bruxelles ;• Scouted, evaluated and managed relationship with +100 startups for investment or partnerships.
- Warner Bros. EntertainmentStrategic Marketing Manager (Graduate Program)March 2017 - July 2018 (1 year and 4 months)Paris Metropolitan Area, FranceData Department• Implemented and managed data partnerships with TF1 and Orange ;• Analyzed A/B tests and paid ads campaigns performance ;• Led data projects with new partners (HappyDemics, Albert..) and internal Amazon teams. New Release Department• Performed market research to develop social selling and address franchise fans ;• Developed an Influencer Marketing Platform: benchmark, partner selection and project management. Business Strategy // Impact Measurement and Analytics // Stakeholders Management //
Recommendations
Education
- Master of Advanced StudyESCP EUROPE2015Advanced Master in Marketing
- Product ManagementNoé2021Product Management
- Master of Political ScienceSciences Po Grenoble2014Master in Political and Institutional Marketing
- Non Graduating Exchange StudentNational University of Singapore2013Non Graduating Exchange Student
- Prépa Sciences Po, Political Sciences, History, International Relations, Overall CultureInstitut Catholique de Paris2010Prépa Sciences Po, Political Sciences, History, International Relations, Overall Culture