About Elizaveta
I’m a Content Marketing Manager and Content Writer with 8+ years of experience in B2B marketing, PR, and journalism.
I specialize in complex products and industries that require deep research, careful interviewing, and a strong sense of audience. My experience spans telematics and IoT (B2B SaaS), claims management, smart manufacturing, and nuclear engineering. Across these fields, I focused on translating technical and highly specialized knowledge into content that helps business audiences understand complex offerings, evaluate solutions, and make decisions.
I develop content strategy, refine product or service positioning, and shape messaging and tone of voice — then translate that thinking into content across formats, from articles, use cases, and web pages to white papers, presentations, and social media. Alongside the creative side, I have a strong command of metrics and analytics, using them to measure results, improve performance, and scale effective content.
Currently, I’m expanding my skills in data storytelling and visualization, AI agent creation, GEO, and Spanish.
Feel free to reach out to discuss your needs.
My portfolio: magic-barnacle-269.notion.site/Portfolio-366cde655b6848be84e1caa991fb1270?pvs=4
English
Native or bilingual
Russian
Native or bilingual
Spanish
Conversational
Can work on-site
Madrid (up to 50km), Barcelona (up to 50km), Bilbao (up to 50km), Valencia (up to 50km), Seville (up to 50km)
Experience
- SedgwickCreative Copywriter & EditorBANKING AND INSURANCEAugust 2025 - Today (10 months)Madrid, SpainSedgwick is one of the world's largest claims management companies.
- Develop creative campaigns aligned with global brand strategy and growth goals.
- Create and edit marketing and brand content, from attention-grabbing headlines to long-form pieces.
- Edit and refine executive communications, including presentations, thought leadership articles, and media publications.
- GurtamContent MarketerTECHJanuary 2023 - March 2026 (3 years and 1 month)Tbilisi, GeorgiaI promoted Wialon, a leading B2B SaaS platform for fleet management, telematics, and IoT projects with 4M+ connected assets.
- Developed and run multi-channel content campaigns (blog, social, email) to support brand awareness, engagement, and growth.
- Wrote and edited blog posts, landing pages, white papers, use cases, and media features (incl. Forbes), showcasing product value and partner success.
- Created and adapted sales materials such as brochures, presentations, and webinar scripts for different audiences and regions.
- Used analytics and SEO tools to improve content performance and visibility.
- Conducted competitor and market research to refine positioning and uncover new content opportunities.
- Central Design Bureau of Machine BuildingCommunications SpecialistMECHANICAL ENGINEERINGMay 2022 - November 2022 (7 months)Peterburg, RussiaCentral Design Bureau is a part of Rosatom machine-building division. The company develops, manufactures, and tests equipment for nuclear power plants.
- Wrote and distributed weekly press releases, building a media and journalist database from scratch.
- Coordinated participation of key experts in industry events, prepared supporting presentations, and oversaw media outreach.
- Planned and executed press tours and other company-hosted events.
- Edited a monthly internal magazine, published for 1,500+ employees.
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Education
- MA in International RelationsSaint Petersburg State University2019The program was taught in English.
- BA in International Regional StudiesAltai State University2016