Skill set (15)
Industry fields of expertise
Elena in a few words
I am a marketing manager expert passionate about blockchain technology and its potential to transform industries. With over 12 years of experience in marketing and communications, I have developed a diverse set of skills that enable me to create effective marketing strategies and campaigns for blockchain projects.
My background includes working with startups, technology companies, and financial institutions, providing me with a deep understanding of the industry landscape and the challenges that businesses face. I specialize in developing marketing plans that align with the company's goals, while also considering the unique aspects of the blockchain ecosystem.
As a marketing manager expert, I have experience in all aspects of marketing, including brand development, content creation, social media management, event planning, and public relations. I am committed to staying up-to-date with the latest marketing trends and technologies, and I enjoy finding creative solutions to complex problems.
I am excited to use my skills and experience to help blockchain projects reach their full potential. If you are looking for a marketing manager expert to join your team or help with your project, I would be happy to discuss how I can contribute to your success. Let's connect and explore the possibilities together!
Experience
- TertieMarketing Manager for Blockchain ProjectsTECHAugust 2022 - Today (2 years and 2 months)Bucharest, RomaniaThrough my company, Tertie, I provide complete marketing services for web3 companies.Services:- Marketing Strategy (OKRs, UVP, Personas, Brand Positioning, Copywriting, SEO Strategy, etc.)- Community Growth (Partnerships, Ambassador Programs, Zealy & Galxe Campaigns, AMAs, etc.)- Content Creation (Pitch Decks, Whitepapers, Website Copy, Blog Posts, Emails & Newsletters, etc.)- Social Media Content and Management (Twitter, Telegram, LinkedIn, Discord)- Influencers and KOLs Campaigns (management of short or long-term collabs with influencers, creating posts and content for influencers, organizing giveaways and events with influencers, etc.)- Press Release Creation and Distribution to all media outlets- Twitter and LinkedIn DM campaigns through Blaze and Dripify- Enable Token Presence (e.g. Coingecko, Coinmarketcap, ICO drops).Clients:Lumenova AI - https://www.lumenova.ai/ZoidPay - https://zoidpay.com/The Cursed Land - https://www.thecursedland.com/Minnapad - https://minnapad.com/Bitlendr - http://www.bitlendr.io/Staking Rewards - https://www.stakingrewards.com/
- WinefulFounder & Chief Executive OfficerNovember 2016 - June 2022 (5 years and 7 months)Bucharest, Romania- Creating everything from scratch, from building the website and the packaging to delivering marketing and satisfaction campaigns, and building teams.- Raised over 100k euro funding in the first year and doubled the turnover every year.- Managed to form a community of about ten thousand people and keeping it satisfied and engaged.- Opened a Wine Bar to take the concept in offline and prepared the company for an exit.
- JademyMarketing ManagerJanuary 2016 - September 2016 (8 months)Bucharest, Romania- Client acquisition campaigns.- Integrated marketing campaigns.- Strategic partnerships and business development.- Community building and management.- Organizing webinars and events for the community- Creating engaging text, image and video content for all social media and professional accounts- Community listening and dealing with crisis and challenging situations that always turned out well- Identifying new content opportunities to drive awareness and word of mouth.
Recommendations
Education
- Master's Degree, Theories and Research Methods in Communication SciencesUniversity of Bucharest2017Master's Degree, Theories and Research Methods in Communication Sciences
- Bachelor's Degree, Communication, Journalism, and Related ProgramsUniversitatea "Ovidius" din Constanța2010Bachelor's Degree, Communication, Journalism, and Related Programs