Elena Fokina

Established marketing function from ground up: Conducted comprehensive audit, built high-performing team, and introduced productivity tools resulting in 15% efficiency gain. Developed and executed go-to-market strategy: Partnered with agencies, built multi-channel campaigns, and cultivated a qualified lead pipeline in preparation for app launch. Ensured cross-functional alignment and compliance: Worked closely with in-house developers to ensure consistency across product and marketing efforts, whilst navigating complex Swiss financial regulations (FINMA). Established data-driven decision-making framework: Set KPIs and performance metrics, and maintained open communication with leadership.

Led integrated marketing campaigns, delivering measurable results: Uber (Swiss Market): Delivered social media, influencer, and OOH campaign, resulting in a 12% increase in app downloads within three months. JTI (Key European Markets): Led 360° global campaigns, including e-commerce website design, contributing to a 10% website conversion lift for new product launch within the first year. Grew key clients accounts: Consistently secured upsells and cross-sells with existing clients, increasing overall account revenue by 10% year-over-year. Successfully managed and mentored teams: ensuring seamless collaboration and the on-time, on-budget delivery of all client initiatives.

Managed global branding, packaging, and digital projects: for P&G (B2C) and COTY (B2B), delivering impactful and strategically aligned results. Gillette Venus (P&G): Led the development and implementation of a new brand identity, packaging re-design, visual retail strategy and website re-design for 8 SKUs, which contributed to increased consumer preference and a 23% lift in sales in the first year of launch in the UK. Wella (COTY): Delivered brand and visual retail strategy, packaging redesign, and trade engagement campaings for Wella's iconic hair color range (25+ SKUs), focusing on increasing brand preference and advocacy amongst salon professionals. Cultivated strong and lasting partnerships with clients: resulting in a 90% client retention rate and a 15% increase in average project scope.