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Doug Hunter Principal ConsultantDH

Doug Hunter

Principal Consultant
  • Suggested rate
    €1,426 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Doug's quote.
Location and workplace preferences
Location
Portland, United States
Can work on-site at your office in
  • and around Portland (up to 50km)
  • and around Seattle (up to 50km)
  • and around San Jose (up to 50km)
  • and around Los Angeles (up to 50km)
  • and around Chicago (up to 50km)
Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
Languages
Check out languages spoken by Doug
Categories
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Skill set
Industry fields of expertise
Press and Media
Semiconductor and Hardware
Telecommunications
Digital and IT Services
IoT (Internet of Things)
Doug in a few words
Doug Hunter is a strategy and marketing leader with consulting experience at The Boston Consulting Group (BCG), HighPoint Associates, and PeakPoint Solutions.

He has held Vice President level operational roles with global responsibility at B2B technology companies Arjuna Solutions (AI services), Lattice Semiconductor (FPGAs) and SMT Dynamics (electronic manufacturing).

Across a 30 year career Doug has developed deep expertise in strategic planning, competitor and company analysis, understanding customer needs, market analysis, developing growth plans, shaping brands, driving demand generation, and sharpening communications across the US, EU, and Asia.

Doug holds a MBA from The University of Chicago and a BSEE from the University of California, Irvine.
Experience
  • PeakPoint Solutions
    Principal Consultant
    January 2024 - Today (1 year and 5 months)
    Portland, United States
    PeakPoint is a management consultancy serving B2B technology clients
    Entrepreneurially building a services company focused on business strategy and marketing projects.
    • Co-led team HighPoint Associates team to complete deep ecosystem analysis and develop transformative growth strategy for multi-billion dollar semiconductor company.
    • Assessed and redesigned Go-To-Market (GTM) strategy for a B2B software developer.
    • Delivered expert advisory services to consulting companies (e.g. McKinsey) and financial institutions.
  • Arjuna Solutions
    Vice President, Marketing & Communications
    November 2021 - June 2023 (1 year and 7 months)
    Portland, United States
    Arjuna was a Series A start-up delivering AI services for dynamic pricing
    Built marketing function including strategy, content, demand generation, staff, vendors, and MarTech.
    • Drove awareness of Arjuna from obscurity to common knowledge in our segment.
    • Developed robust content marketing strategy that delivered 8 podcasts, 7 webinars, 22 conference slots, 14 blogs, 3 panels, 11 earned articles, 3 case studies, 75+ emails. Updated brand guidelines.
    • Built Account Based Marketing with nurture tracks and sales cadences that delivered 6,000+ leads and 600+ MQLs. Delivered sales enablement resources including emails, scripts, and collateral.
    • A/B tested email and advertising programs. Boosted SQLs with pivot from ABM to event marketing.
    • Built contextual and programmatic advertising using LinkedIn, Google, and trade publications.
    • Founded The Nonprofit Future Fund as a funding vehicle. Developed third party sales partnership.
    • Established team of direct staff with contract PR, writers, graphic artists, video editors, and sys admin.
  • Technology Association of Oregon
    START-UP ADVISOR / LEARNING SABBATICAL
    August 2020 - February 2021 (6 months)
    Portland, United States
    Intentionally took time to up-skill
    • Advised 6 SaaS and technology start-ups on their marketing and growth plans.
    • Earned "Google Ads" and Ideo "Fundamentals of Design Thinking" certifications. Learned podcasting.
Recommendations
Education
  • Master of Business
    THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS
    MBA: Marketing, Finance
  • BS: Electrical Engineering, Minors: Business, Philosophy
    University of California, Irvine, Henry Samueli School of Engineering
    BS: Electrical Engineering, Minors: Business, Philosophy
Certifications
  • Foundations In Design Thinking
    Ideo
    2020
    Product Development User Experience Design Creative Product design Design Thinking
  • Google Ads Search Certification
    Google Digital Academy
    2020
    demand generation Google Analytics Web analytics Google AdWords Advertising digital advertising
  • Insights For Innovation
    Ideo
    2020
    Design Innovation User Experience Design Product design Design Thinking User Research User Testing
  • Certified Social Media Professional
    HootSuite
    2016
    Web analytics Twitter Marketing Social media LinkedIn Marketing
  • Mobile App Analytics Fundamentals
    Google
    2014
    digital marketing Mobile marketing Google Analytics Mobile application
  • Analytics Ecommerce Analytics: From Data to Decisions
    Google
    2014
    digital marketing Data analysis Google Analytics E-commerce
  • Analytics Platform Principles
    Google
    2014
    digital marketing Data analysis Google Analytics Web analytics
  • Digital Analytics Fundamentals
    Google
    2013
    digital marketing Data analysis Google Analytics Web analytics
  • Certified Board Director
    UCLA Anderson School of Business
    2011
    leadership fiduciary duty Board of Directors