Dimitra Kyriakou

Developed and implemented comprehensive communications strategies aligned with business goals. Managed advertising and promotional campaigns, collaborating with PR and advertising agencies. Reviewed and edited promotional material (scripts, audio, video) to ensure alignment with specifications. Created marketing content and guided creative execution for targeted messaging. Maintained website content and appearance; coordinated PR and below-the-line (BTL) activities. Supported Corporate Social Responsibility (CSR) activities and digital strategy implementation. Managed social media platforms, and performed financial analysis for all campaigns and activities

Analyzing internal data, macroeconomic variables and consumer insights, supervisefocusgroups Copywriting of Radio ads, both copywriting and production, press releases, newsletters Building and presenting the Brand Plan decks to principals and all involved parties Develop and Manage business plans and budgets to achieve brand objectives Create and execute effectively and efficientlyplanned activities Execution of marketing activities including New Products Developments, video productions, photographysupervision, Events coordination, and design Secure the development of brand portfolio through customer, consumer and shopper research and insights Perform MarketShare analysis ControlA&M budget Media Buying Lead, Manage and evaluatethe media buying/scheduling agency Make negotiations with media supplier

Analyzing internal data, macroeconomicvariablesand consumerinsight Copywriting of radio ads, social media content, slogans, press releases, newsletters Productionsupervision of social media content(videos, photoshoots) ParticipateintheACP preparation andVolumeforecast Develop and Manage business plans and budgets to achieve brand objective Createand executeeffectivelyand efficientlyplanned activities Design and Execution of marketing activities such as consumer parties, pressconferences, sampling activations Proposeand executesupportplan including mediastrategy