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Malt Strategy
Diego GuzmanDG

Diego Guzman

Digital Marketing Consultant - Acquisition & CRO

€100/day
Madrid, ES
3-7 years
Coffee
SEO
CRO
Hubspot
Growth hacking

Average response time: 1 hour

About Diego

You have 1K users sitting in your database. How many of them are actually buying?

I build the systems that turn your digital channels into revenue: lifecycle sequences, lead scoring, behavior-based segmentation, and improvements in your acquisition channels so you don't spend money on vanity metrics that don't sell.

5+ years across growth strategy, paid media, CRO, and marketing ops. Publicis Groupe, Accenture, now independent. Full stack: HubSpot, GA4, n8n, Meta/Google/LinkedIn Ads, SEMrush, Ahrefs.

What I bring:


- Channel strategy built around your unit economics. I map your margins, LTV, and payback period first, then choose the channels that drive growth without draining cash.


- Growth infrastructure that activates your database. Lead scoring, lifecycle automation, behavioral segmentation, so your contacts move through a funnel instead of sitting idle.

- Conversion optimization tied to revenue. Landing pages, signup flows, onboarding sequences, measured by what converts, not what looks good.

- Paid media when it makes sense. Always tied to CRM and attribution so spend is an investment, not an expense.

Most marketers hand you a strategy deck. I hand you the strategy and make the execution. No handoff gap, one person, end to end.

Based in Madrid. Remote across EMEA. Spanish, English, working Portuguese.

I decode how growth happens at conguzto.com
E-commerce
Retail (Small Business)
Digital Business Models
Digital and IT Services

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Conversational

  • French

    Basic

Remote only
Primarily works remotely

Experience

  • Mentorhood
    Marketing Lead Consultant
    EDUCATION AND E-LEARNING
    December 2024 - Today (1 year and 6 months)
    Build a full marketing function from scratch for a career platform (23K users): lifecycle segmentation, activation sequences (WhatsApp + email). KPI framework across 3 product tiers.

    Designed and launched the MentorOS certification, generating $12K in revenue in the first cohort. Led flagship community activations (ETH Pura Vida 2025, Learn2Earn, Road to DevConnect), reaching 200+ attendees and securing grant funding
    Hubspot Growth hacking Funnel Optimization CRO Marketing Automation
  • Good People
    B2B Account Marketing Specialist
    CONSULTING AND AUDITS
    December 2025 - Today (6 months)
    Develop and execute integrated B2B marketing across SaaS, eCommerce, and services: paid media, SEO, CRM, conversion optimization

    Own account strategy and performance reporting, aligning execution with client growth objectives
    SEO Marketing Automation CRO Partnerships CRM
  • Rockin
    Paid Media Specialist
    E-COMMERCE
    December 2023 - December 2024 (1 year)
    Madrid, Spain
    Owned end-to-end paid media strategy (Meta + Google) for B2B and eCommerce clients, doubling ROAS in 3 months through audience segmentation and CRM-informed optimization


    Led cross-functional squads (content, creatives, developers) as a single point of contact, aligning strategy with client pipeline objectives.
    Paid Media CRM Digital Marketing Project Management Funnel Optimization
Check out Diego's experience

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Education

  • Master in Digital Marketing
    EAE Business School
    2023
    Master in Digital Marketing
  • Bachelor in Business Administration
    Universidad de Costa Rica
    2016
    Bachelor in Business Administration

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