Skill set (21)
Industry fields of expertise
Diana in a few words
My background in psychology has given me a deep understanding of what drives people’s decisions, engagement, and behavior when choosing a service or product. Since 2022, as the owner of a digital marketing agency, I have leveraged this insight to craft impactful marketing strategies that consistently deliver outstanding results for my clients. My expertise spans a wide range of essential skills and responsibilities, all aimed at maximizing campaign effectiveness and achieving business objectives.
Experience
- Lotus Bloom AgencyDigital Marketing Specialist & Co-founderSOCIAL NETWORKSNovember 2022 - Today (2 years and 6 months)Market and Competitor Research:- Analyze advertising trends to keep strategies innovative and effective.- Conduct detailed competitor analysis to refine and enhance marketing strategies.Advertising Strategy and Optimization:- Make data-driven decisions on ad placement to optimize audience reach and campaign success.- Optimize paid advertising campaigns using keywords, different ad designs and copywriting to maximize ROI.Content Strategy and Management:- Develop and lead content strategy projects to create engaging digital content that drives conversions.- Manage the publication of content across platforms, ensuring brand consistency.Campaign Development and Execution:- Design and implement marketing campaigns that engage customers and drive leads/sales.- Utilize analytics to measure digital traffic and adjust strategies for improved performance.Data Analysis and Reporting:- Monitor social media and Google Analytics to track and optimize campaign effectiveness.- Prepare detailed campaign reports for stakeholders, focusing on growth and ROI.Project Management and Experimentation:- Oversee project status and budget, ensuring timely and cost-effective delivery.- Conduct market research and lead experiments to test new ideas and enhance conversion rates.
- MUSIX AGExecutive Management AssistantE-COMMERCEJanuary 2017 - January 2022 (5 years)SwitzerlandDuring my tenure as the Executive Assistant to the CEO of MusiX AG, I took on a wide range of responsibilities that evolved as the CEO required support across various areas of the company:Project Management:- Led and coordinated internal teams to complete key projects, including the translation of the company website into multiple languages. Delegated tasks and monitored progress to ensure projects were completed efficiently and on schedule.Marketing Consulting:- Oversaw the marketing department, developing and implementing strategies to effectively promote products.- Managed the creation and optimization of marketing campaigns to enhance product visibility and sales.Brand Authority:- Managed trademark responsibilities for all 15 company brands, including filing trademark registration requests in multiple countries.- Resolved conflicts and navigated setbacks in trademark registration processes globally.Recruting:- Led the recruitment process across various departments, conducting interviews and making final hiring decisions.Supply Chain Coordination:- Managed the end-to-end order process, ensuring timely procurement and delivery of products from suppliers.- Constant communcation and reporting with suppliers to ensure all procedures where followed
Recommendations
Education
- M.D. in Psychodiagnosis, Unified Experiential Psychotherapy and Personal GrowthUniversity of Bucharest2016
- Bachelor's Degree in PsychologyUniversity of Bucharest2014