Despina Zalavetoudi

I help companies and product teams make data-driven decisions by designing experiments, building dashboards, and automating data workflows. With 5+ years of experience in product analytics, A/B testing, ETL pipelines and automations, I deliver actionable insights that improve campaign performance, optimize customer targeting and prevent system failures before they happen.

I typically handle projects such as:

- Product analytics & KPI definition (funnels, retention, cohort analysis, campaign attribution)

- Experimentation & A/B testing (design, analysis, statistical validation, optimization recommendations)

- Dashboards & reporting (SQL-based dashboards, Looker, automated reports)

- Data automation & proactive analysis (ETL pipelines, workflow automation, anomaly detection)

I stand out for my ability to translate complex data into actionable business decisions, and for delivering high-quality, reliable insights that stakeholders can trust. Available for remote B2B contracts or short-term freelance projects across Europe, with flexibility for smaller or long-term engagements.