Skill set (10)
Derrick in a few words
I help brands tell their story, showcase their authentic personality - and in doing so, get their customers to fall in love with them.
As someone who believes in learning by doing, I've developed my storytelling skills by crafting content for clients (in both the B2B and B2C sectors), as well as through an internship with Seth Godin and through his altMBA course. My passion for creation and belief in challenging the status quo means I thrive on coming up with new ideas and pushing the boundaries. My love of numbers, and experience with data and programming, allows me to continually optimize the campaigns and content I create.
I believe in forging your own path; not blindly going through the motions, but truly understanding why you're doing what you're doing. That belief is why I left school at 16. And it's what drives me and guides my approach to marketing - helping brands share the "why" behind what they do and create the change they want to see in the world.
Experience
- Pink Orange | The 360 Ed AgencyPaid Social ManagerApril 2022 - Today (2 years and 11 months)I work with Pink Orange to manage their Facebook ads, as well as managing reporting and creating landing pages & email automations using Hubspot. During this time, I've:• Planned & launched a new evergreen Facebook Ads campaign for an education company, achieving Top-of-Funnel clicks at £0.10 per link click• Managed Facebook Ads for an art gallery, lowering the cost-per-lead by >75%
- BeautonomyDigital Marketing ManagerApril 2018 - October 2018 (6 months)I was part of the marketing team as the company grew from launch to >15,000GBP monthly revenue. I managed most of the paid marketing channels, as well as set up the email automation funnels, and also assisted in sourcing and managing various partnerships with influencers and other organisations.- Built email automation funnels via Drip- Created and managed Facebook ads and Google Search ads- Assisted in sourcing and managing influencer and organisation partnerships- Created automated marketing reports using Supermetrics and Google Sheets- Created personalisations of the home page using VWO, with the personalised home pages more than doubling the conversion rate of the standard home page- Created custom Google Chrome Extension to link our email automation system with the shipping management system- Performed a simple machine learning analysis to determine which elements of ads had the most impact
- TopoTogoHead of Digital MarketingApril 2017 - October 2017 (6 months)SingaporeI led the marketing efforts for TopoTogo.- Managed and ran Facebook ads, testing different audiences and achieving clicks at SG$0.24 per click- Performed keyword research and wrote blog posts- Created and wrote lead magnet for hotel partners- Created marketing collaterals for hotel partners- Managed digital activities for partnership with the Civic District Outdoor Festival 2017, achieving $0.08c per engagement on Facebook
1 recommendation
VM
V Mintey recommend Derrick
1/31/2023
Derrick was a superb addition to my small company. His advice and execution on my digital marketing and content creation really helped our business to grow. He is a pleasure to work with and no task is too big or too small!
Education
- Bachelor of ArtsHampshire College2011B.A, General Studies