September 2021 - Today (3 years and 6 months)
Lisbon, Portugal
• Defined and implemented the creative vision for Bairro, ensuring a consistent and appealing brand identity.
• Led the conceptualization and execution of advertising and promotional campaigns for Bairro's innovative FoodTech solutions.
• Integrated commercial aspects into marketing initiatives, aligning creative efforts with business objectives.
• Spearheaded the creation of captivating photo and video content, showcasing Bairro's products and enhancing market presence.
• Analyzed industry and consumer trends, providing valuable insights to guide strategic decision-making.
• Collaborated on long-term marketing and growth strategies, adapting to the evolving FoodTech industry landscape.
• Monitored and analyzed marketing metrics to support data-driven decisions.