David Boca, Direct-Response Video Editor & Creative Strategist

Top skills

Additional skills (3)

Performance-focused video editor specialized in TikTok & Meta ads. I help DTC brands grow with scroll-stopping UGC edits, fast-paced hooks, and high-converting creative iterations. CapCut & Premiere Pro expert.

Remote
DTC Video Editor & Creative Strategist
January 2023 - January 2024 (1 year)
United States
• Edited DTC product videos for niches like pets, apparel, and health, enhancing conversions.
• Conducted a deep market research to guide video strategies, improving content effectiveness by 20%.
• Managed client and team communications.
• Wrote scripts and developed video strategies, boosting user interaction and sales by 25%.
• Sourced UGC creators with other team members and led the ideation process to diversify and authenticate content.
• Used Adobe Premiere Pro, CapCut, Motion, Slack, Google Workspace, and Foreplay.
• Analyzed ad performance via Facebook Ad Library and TikTok Creative Center, refining strategies for a 30% increase in ad effectiveness.
Remote
B2B Video Editor
January 2022 - January 2023 (1 year)
United States
• Edited B2B short-form video content across various niches, with a focus on content for professional coaching services.
• Collaborated on strategy development and improved client communications to align video content with business objectives.
• Contributed to significant account growth, achieving a 30% increase in viewer retention and a 20% rise in engagement rates through strategic video enhancements.
• Utilized Adobe Premiere Pro for editing, and Notion and Slack for project management and team collaboration.
• Assisted in analyzing performance metrics to refine video strategies and maximize client satisfaction.
Remote
Creative Sales Engineer
January 2023 - January 2023
United Kingdom
• Developed client presentations and sales proposals showcasing creative strategies, including influencer and post types to meet brand goals, resulting in a 20% increase in client acquisition.
• Sourced potential UGC creators aligned with brand values, enhancing content authenticity and engagement.
• Conducted market research to inform and refine creative strategies for more effective client proposals.
• Assisted with executive and administrative tasks to improve operational efficiency.
• Prepared and managed contracts, streamlining the process to enhance client satisfaction.
• Used Slack and Google Workspace to facilitate communication and manage projects efficiently.
2018 – CURRENT Remote
Freelance Projects
• Edited various types of videos, including Direct-to-Consumer (DTC), Video Sales Letters (VSL), YouTube, and B2B marketing videos.
• Developed content strategies and wrote compelling copy for 20+ projects to enhance audience engagement across multiple platforms.
• Supported executive and strategic tasks, including managing Shopify stores for 5+ e-commerce stores, increasing sales conversions by 20%.
• Managed client communications and coordinated with teams to ensure project alignment and timely delivery.
• Directly managed UGC campaigns, coordinating with creators to produce content that led to an average of 40% increase in user engagement.
• Supported executive and operational tasks, including assisting with COO responsibilities and strategic planning.
• Conducted market research and provided administrative support to streamline processes and improve efficiency.
• Utilized graphic design skills to create basic visual content for digital marketing efforts.

Master of Economics
Faculty of Economics & Business Zagreb
2024
Master of Economics -