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David Aobadia

Strategy, Marketing & Digital expert; MA & MBA
Malt Linker
4 projects
3 recommendations
  • Suggested rate
    €770 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept David's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
  • and around Manchester (up to 10km)
  • and around Birmingham (up to 10km)
  • and around Liverpool (up to 10km)
  • and around Bristol (up to 10km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Categories
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Skill set
Industry fields of expertise
David in a few words
Experienced marketing leader with 18 years in multinationals, SMEs, and startups. Excel in driving growth through innovative strategies, digital transformations, and leading cross-functional teams. Eager to leverage data-driven insights to generate growth in a commercial and marketing leadership role.
Experience
  • TakTik Studio
    Marketing & Sales Director UK
    VIDEO GAMES & ANIMATION
    November 2024 - Today (3 months)
    Londonderry, United Kingdom
    Tak’Tik Studio is an international 3D rendering studio geared towards architecture, design, and content creation agencies:
    • Responsible for launching and leading Tak'Tik Studio's UK operations, establishing the company as a trusted partner for architecture, design, and content creation agencies
    • Spearhead the establishment of the UK office, including market entry strategy, and operational setup to ensure a strong presence in the competitive London market
    • Build and manage relationships with key architectural and design firms, delivering tailored 3D rendering solutions and ensuring exceptional client satisfaction
    • Develop and execute comprehensive sales and marketing strategies
    • Provide leadership to align UK operations with Tak'Tik Studio's global objectives, fostering a culture of innovation and collaboration across teams
    • Define the UK go-to-market strategy, leveraging industry insights to position Tak'Tik Studio as a premier service provider in 3D rendering
    Marketing Business development 3D rendering Augmented Reality Virtual Reality Architecture interior Design Content marketing
  • Tyynikki
    Part-time / Fractional Commercial & Marketing Leader
    LUXURY GOODS
    June 2024 - Today (8 months)
    London, United Kingdom
    Crystal jewellery and healing for you and your home:
    • Reviewed and provided recommendations for the existing corporate strategy
    • Designed and aligned marketing and sales tactics to achieve key business objectives
    • Researched and proposed new sales avenues, including wholesale distribution and selective retail boutiques in London
    • Developed strategies for selling and shipping to the European Union from the UK
    • Assisted in preparing the business for the high season, including Christmas sales
    Corporate strategy Communication strategy Sales funnel Business development Marketing Business analysis Market analysis wholesale B2C D2C B2B
  • Holistic Wellness Centre
    Part-time / Fractional Commercial & Marketing Leader
    SPORTS
    March 2024 - November 2024 (9 months)
    London, United Kingdom
    HWC is an urban sanctuary for self-improvement providing Reformer Pilates, yoga, mindfulness, workshops, retail, and a café in the heart of London:
    • Conducted thorough market research, competitive analysis of the wellness, fitness, and hospitality industries
    • Developed financial projections, including pricing models, studio timetables, profit and loss statements, and cash flow forecasts
    • Managed the budgeting for renovations and fit outs, ensuring cost-effectiveness and adherence to project timelines
    • Developed a fundraising campaign, including a business plan, financial projections, pitch deck, and grant applications
    • Identified and evaluated appropriate operating systems for CRM, marketing, and booking systems to ensure seamless operations
    • Negotiated successfully with commercial estate agents and Westminster Council to secure a favourable lease agreement
    Feasibility study Marketing Business development Corporate strategy Business analysis Market analysis benchmark studies Pricing strategy profit and loss cash flow forecasting Fundraising Communication 360° Communication Email marketing grant CRM
3 recommendations
BM
JH
AM

Benjamin May and 2 other people have recommended David

Benjamin MayBM
Benjamin May
Barber and Blow
1/6/2023
Working with David on the strategy of our business was a very pleasant experience. He was diligent, patient, thoughtful and a great communicator. He helped us understand elements of our work that we did not and helped us see ideas and possibilities that we were not able to.

It was a pleasure to work with David and I was very grateful for his insights and his calming nature in a working capacity. I would work with David again and I would recommend him to others.
Jessica HandysideJH
Jessica Handyside
Lorega Ltd
1/4/2023
David is an innovative and strategic marketing leader. His organisation and negotiation skills make him the perfect project manager.

Working alongside David was always very motivating as he strives to inspire colleagues and suppliers, and get the best results from them. His creativity and ability to think outside the box really helped exceed the company's objectives.

I'd highly recommend David to any business - no project is ever too big or small for him! I would definitely work with him again.

Allan McdonaldAM
Allan Mcdonald
Allan McDonald
1/4/2023
David, is a highly qualified marketer with extensive experience. He grasps what the client wants and needs extremely quickly!

What impresseed me most was his ability to 'think outside the box' and come up with meaningful strategies to push the company forward.

David's standard of work is exemplary and I would not hesitate to work with him again.
Education
  • Executive Master in Business Administration (E.M.B.A.) with Merit
    Bayes Business School, London (U.K.)
    2018
    Dissertation: “The impact of digitalisation on FTSE 100 companies’ performance”. Modules & electives: Silicon Valley international elective, Innovation & Entrepreneurship, Applied Corporate Finance, Corporate Strategy, M&A. Cass consultant for Engie Factory in Santiago (Chile) on two green mobility projects.
  • Master of Arts (M.A.), European Marketing & Management
    IDRAC business school, Lyon (France)
    2005
    Major in International Business with a dissertation on “The cluster organisation of the Lighting sector in the Rhône-Alpes region (France)”. Exchange year College for International Studies (CIS), Madrid (Spain).
  • Baccalaureat
    Lycée Saint-Exupéry, Lyon (France)
    2001
Certifications
  • Advanced leadership skills
    Bayes (formerly Cass) Business School, London (U.K.)
    2018
    Change management Team management Project Management Coaching Pitch Business intelligence Communication
  • Team transition & transformation
    Bayes (formerly Cass) Business School, London (U.K.)
    2017
    Change management Business model Team management Project Management Coaching Business development Corporate strategy
  • Advanced presentation skills
    Bayes (formerly Cass) Business School, London (U.K.)
    2016
    Project Management Communication strategy Content marketing Pitch Business plan Business development Communication
  • The emotionally skilful leader
    Bayes (formerly Cass) Business School, London (U.K.)
    2015
    Change management Team management Coaching Business analysis Business development
  • Negotiation skills
    Bayes (formerly Cass) Business School, London (U.K.)
    2017
    Negotiation Team management Project Management Coaching Pitch User Research Communication
  • Project Management
    Bayes (formerly Cass) Business School, London (U.K.)
    2015
    Product management Data analysis Team management Project Management Digital Transformation Business intelligence Communication