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Danny Haynes

Programmatic & Adtech Expert

Can work in or around London

  • 51.509648
  • -0.099076
  • Suggested rate €559 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Danny's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Danny's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Can work onsite in your office in
  • around London and 50km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (12)

Danny in a few words

Commercially driven, technically able, confident, trustworthy person who works well independently and as part of a team delivering successful projects on time. I am able to engage with people in a respectful and professional manner, remaining calm under pressure whilst maintaining a positive attitude and good sense of humour. Proven track record when implementing successful programmatic / RTB trading desks from scratch within existing agencies. Excellent time management, problem solving and interpersonal skills, and this, coupled with my attention to detail and logical thinking style allows me to adapt and work effectively in the workplace.

 12 years in programmatic and adtech industry
 Proven leader and mentor
 Commercially driven

In my previous role I developed a junior team of 3 into a multi-award winning, 18 persons strong, 3 office business with revenue increasing x8. Core deliverables in this period:
 Researching, submitting and passing as an original member for the IAB gold standard.
o Implemented the audit process with IAB, recently passed latest audit due to robust framework
 Built and ran the graduate scheme, keeping grad team members within the business on average 4 years (significantly about industry average)
o One graduate won the IAB rising star
 Productised the businesses creative product, including preview tools, DCO and video integration
 Designed a pre-launch insights tool benefit both traders and sales team
 Led and project managed the AudienceStore custom dashboard product, working daily with the team in Belarus
o Coded from the ground up
o Merging data sets
o Visualising front end
o Delivering to clients and building roadmap
 Managed the largest direct client, increasing billings from £5k PCM to £60k PCM
 Built and ran a new company structure
o Separate departments for trafficking, trading, creative and planning

Experience

Audience Store

Commercial & Operations Director

July 2020 - Today (2 years and 6 months)

Audience Store

Operations Director

October 2017 - July 2020 (2 years and 9 months)

OMD UK

Digital Performance Director

October 2015 - October 2017 (2 years)

Greenlight

Head of Display

April 2014 - October 2015 (1 year and 6 months)

Accord Marketing

Account Director - Trading

February 2013 - April 2014 (1 year and 2 months)

Accord Marketing

Campaign Manager

November 2012 - February 2013 (3 months)

GDM Digital (a Ve Interactive company)

Account Executive

May 2012 - November 2012 (6 months)

Jul 2011 - May 2012 (11 months)
-Act as a first point of contact for clients
-Manage clients and provide strategic insights for their campaigns
-Negotiate inventory prices from suppliers
-Set up and campaigns across various DSP's including Appnexus, Right Media and Invite Media
-Generate daily reports and analyse data to optimise campaigns

TotalEnergies - TotalEnergies

Transportation Analyst

September 2009 - August 2010 (11 months)

Inhouse reporting, Query Management, managing the flow and process of gas invoices,

Education