Description

Lead Product Designer with 20+ years of experience designing complex digital products, workflows and services.

I specialize in B2B SaaS, enterprise tools, marketplaces and data-heavy products, with experience across logistics, fintech, banking, analytics and e-commerce. I’ve worked with companies such as Amazon Business, Ontruck, Fjord and Designit, helping teams simplify complexity and improve usability in demanding environments.

I can support projects end-to-end, from discovery and UX strategy to interaction design, prototyping, validation and delivery. My work focuses on making complex systems easier to understand and use, while balancing business goals, technical constraints and user needs.

I’m especially comfortable working on:

• Complex workflows and operational tools

• B2B and SaaS platforms

• Enterprise and internal tools

• Design systems and scalable interfaces

• Data-heavy or AI-assisted products

• Product definition and UX strategy

I work closely with product managers, engineers and stakeholders, and I’m used to collaborating in fast-moving international teams.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Amazon Business
Senior UX Designer
E-COMMERCE
July 2024 - October 2025 (1 year and 3 months)
Madrid, Spain
Lead designer for the Pricing domain, overseeing all price-related experiences across the Amazon Business customer journey (detail page, search results, alternative offers).
Led the complete redesign of the Price Block for B2B, adapting Amazon.com patterns to business purchasing needs involving complex decision-making and comparison flows.
Defined the three-year vision for Bulk Purchasing, including quantity-based pricing, inventory behaviours, and workflows for wholesale orders.
Delivered end-to-end design work: discovery, prototyping, usability validation, interaction design, and engineering handoff.
Contributed to Amazon's Design System, ensuring consistency, accessibility, and cross-platform alignment.
Partnered with PMs, engineers, and data scientists to shape roadmap priorities and define A/B testing initiatives.
B2B SaaS Design Systems Product design E-commerce UI/UX Design
Inspide
Head of Product
PRESS AND MEDIA
June 2021 - September 2022 (1 year and 3 months)
Madrid, Spain
Product lead for Portall, a SaaS analytics platform providing highly accurate OOH (out-of-home) campaign measurement across outdoor and large indoor spaces.
Owned product vision, roadmap, discovery, and feature prioritisation from concept through MVP delivery.
Acted as lead product designer, defining IA, flows, prototypes, and UI due to limited team capacity.
Conducted customer research and usability testing to validate assumptions and guide iterations.
Established cross-functional collaboration processes between engineering, data, and design.
Product Strategy Product design Data visualization B2B SaaS Analytics
Ontruck
Lead Product Designer
LOGISTICS AND SUPPLY CHAIN
April 2019 - June 2021 (2 years and 2 months)
Madrid, Spain
Joined as Principal Product Designer, promoted to Lead within six months.
Delivered design for both Driver (mobile) and Traffic/Operations (web) teams, focusing on job allocation, routing, fleet management, and operational workflows.
Owner of the Design System, defining standards, documenting components, and ensuring coherence across products.
Managed and mentored the design team, improving rituals, critique culture, and quality of delivery.
Collaborated closely with engineering and product stakeholders to align scope and technical feasibility.
Product design Product Strategy Design Systems Marketplace Workflow Design