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Daniela P. Paid Media Specialist - E-commerce | PPC & Social DP

Daniela P.

Paid Media Specialist - E-commerce | PPC & Social
  • Suggested rate
    €297 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Daniela's quote.
Location and workplace preferences
Location
Manchester, United Kingdom
Remote only
Primarily works remotely
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Languages
Check out languages spoken by Daniela
Categories
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Skill set
Industry fields of expertise
Fashion and Cosmetics
E-commerce
Health and Wellness
Luxury Goods
Daniela in a few words
Hello! I am Daniela, a UK-based certified Google Ads specialist with 4 years of experience driving millions in revenue for leading e-commerce brands in the Beauty, Retail an Food & Beverage sectors. I have experience managing campaigns across Google Ads (Search, Shopping, Display, Demand Gen) and creating blended strategies with Paid Social channels (Meta, TikTok, Snapchat and Pinterest) to maximise the ROAS. From expert campaign setups and audits to data-driven optimisations, I deliver results that will grow your businesses. Let's craft a strategy tailored to your goals - message me today!
Experience
  • THG Ingenuity
    Paid Search Executive
    E-COMMERCE
    April 2023 - Today (2 years and 2 months)
    Manchester, UK
    • currently being in charge of the full strategy, optimisation and implementation of 13 client accounts in the Beauty & Skincare industry with different locales - both on Paid Search & Social
    SEA Google Analytics Google Shopping Bing Ads Facebook Marketing Instagram Marketing TikTok
  • Revglue.com
    Affiliate Communications Manager
    TECH
    February 2021 - March 2022 (1 year and 1 month)
    Manchester, UK
    • managing remotely an affiliate data team of four people, which led to successfully implementing projects on cashback, coupons and deals websites

    • working closely with the UK e-commerce affiliate campaigns and their managers, with a focus on Fashion, Beauty and Health & Wellbeing sectors

    • broader Digital Marketing tasks - SEO, PPC, Paid Social, Affiliate Marketing
    Affiliation Google Analytics Bing Ads LinkedIn Marketing Facebook Marketing SEO Adobe Creative Suite
  • Regatta Ltd
    Group Paid Search Executive
    E-COMMERCE
    March 2022 - April 2023 (1 year and 1 month)
    Manchester, UK
    • handling the optimisation and monitoring the performance of 15 accounts with different sizes and locales (UK, IE, US, FR, and DE) accounting for £6M in spend/yearly

    • being in charge of weekly and monthly reporting of the performance, activities and optimisations of all the accounts

    • working closely with the Paid Search Manager and Executives and being involved in the decision-making and implementation process to maximise performance across KPIs
    SEA Google Analytics Google Shopping Bing Ads
Recommendations
Education
  • Bachelor of Arts in Management, Leadership and Leisure
    The University of Manchester
    2020
    3 year bachelor's degree in 'Applied Management' which included one placement in each year of study in Digital Marketing
  • Baccalaureate Diploma, Social Sciences - AP English
    Costache Negri National Highschool (CNCN)
    2017
Certifications
  • Cambridge English Level 2 Certificate in ESOL International (Advanced)*
    Cambridge University Press & Assessment English
    2016